We love a good look around the virtual shops at woman&home, as you'll see in our range of in-depth product reviews, product-focused news stories, and buying guides that make up just some of the articles on the website each day.
Our ethos is simple: we would never recommend a product to our audience that we wouldn't personally buy, use, or give as a gift to a loved one ourselves. We are particular suckers for a product that helps us solve a problem, save time or feel more comfortable and confident – all things that we know our readers appreciate too.
Our experienced team is full of experts in their field, whether that be beauty, fashion, health or homes, who have hours of hands-on product testing under their belts. And because we believe that the best way to become an expert is to get hands-on experience, our team vets everything possible before putting it in a buying guide – whether that's a pair of white trainers or a pelvic floor trainer.
We also take great pride in our industry awareness. Our editors are connected to leaders in their field, including health, fashion and beauty experts, as well as interior designers and even manufacturers.
Because our testing is ongoing, we always know what to look for when putting a product through its paces, and we'll also have the experience to compare against other editor-loved products, meaning we're able to make our recommendations based on continuous testing and re-assessing. From doing our hair in the morning to tracking our daily step count, every day involves ongoing consideration of exciting new launches and tried-and-true favourites.
Julie Player has over 30 years of fashion experience and is a regular woman&home reviewer and writer. She tested 30 bras to make her final selection for the best bras for big busts
How we research and test products
We cover an eclectic and exciting range of products on woman&home, from the best red light therapy devices to the best dehumidifiers. To test, analyse, review and recommend products across our core categories of beauty, fashion, health and wellbeing, and homes, our experienced editors engage additional experts in each specific field to examine, interrogate and contribute additional insight on the products we recommend.
For example, if we're testing the best air purifiers, we make an effort to work with certified indoor environmentalists as designated by the Indoor Air Quality Association. And if we're testing the best coffee machines, we'll ask an experienced barista to put them through their paces.
All of the products we test are used in a real-world environment and are never tested in a lab. This means that we use the products in the same way you will, either in our homes or in the outside world, which enables us to give feedback and provide a review that will be truly helpful and hopefully help inform your decision about what the best buys are for you.
You'll see photos of us using the products in many of our reviews and guides, to instantly show you that our recommendations are truly grounded in real-world experience.
In each of our buyer's guides you will find a 'How we tested' section, that specifically details how the products in that guide were tested and what methodology was used to choose the 'best' for our guide. For some of our guides, our testing process is so rigorous (we're looking at you, best stainless steel pans) that we've written longer articles about how we tested those products. These include:
Homes
- How we test dehumidifiers: behind the scenes of W&H's reviews process
- How we test pillows: our expert review process explained
- How we test mattress protectors: finding the perfect one
- How we test stainless steel pans: our expert process
- How we test mattress toppers: a process for spotting the best
- How we test electric blankets for a cosy, toasty bed set-up
- Our barista spills the beans on how we test coffee machines
- How we test heated clothes airers - hot takes from the experts
- Behind the scenes of how we test blenders at woman&home
- How we test mattresses: our deep sleep essentials
- How we test induction pans: behind the scenes of our expert tests
- How we test air fryers: what we assess for kitchen success
Fashion
- How we test bras to support you in making the right choice
- How we test trainers to find the pair that will put a spring in your step
Beauty
Health & wellbeing
Ethics and integrity
Although the way we test products for different sections of our site may differ, our approach to content creation, and our ethics and integrity, always remains the same.
We take great pride in the quality of our content on womanandhome.com. We are impartial, thorough and accurate. We take care to speak to credible experts and examine the latest research findings.
Woman&home is supported by its audience. This means that when you purchase a product through links on our site, we may earn an affiliate commission. It won't cost you more, but acts as compensation from the retailer sites for links and purchases directed to them from our site. We only feature products we personally recommend and affiliate commission does not influence our final product selection in buyer's guides or reviews. We never take money for reviews or inclusion in our buyer's guides.
We also publish advertorials (paid-for editorial content) and sponsored content on the site. When this is the case the content is clearly marked as sponsored or promoted, so you’ll always know which content is editorial and which is not. Future PLC is our parent company and has an in-depth terms and conditions page with a lot more information that you can read right here.
All of the opinions expressed about products, and recommendations of products in buyer's guides and reviews, are our own. Any products our writers include in editorial content, as opposed to advertorials or paid-for editorial content, are chosen independently by our editorial team with no input from brands, our commercial partners or affiliate partnerships.
If you find an article that you think needs to be improved then please reach out to our Managing Editor, Ella Taylor.
Our testing team
Our expert team is constantly testing products hands-on to bring you their genuine recommendations.
Kerrie is the Editor of woman&home.com. For seven years previously she was editor of Future’s world-leading design title Creative Bloq. She has over 14 years of experience in journalism, and has written for titles including T3, Coach and Fit&Well on a wide range of lifestyle topics. As a woman&home reader and the website's editor, Kerrie’s main purpose is to ensure the brand delivers high-quality, relevant content to help enrich and improve women’s lives – a responsibility she feels hugely passionate about. You'll often find her testing anything from stylish and practical footwear, to beauty treatments, to fitness equipment, writing honest reviews and news stories about any gems she finds.
Laura is woman&home's eCommerce editor, in charge of testing, reviewing and creating buying guides for the Homes section, so you'll usually see her testing everything from the best dehumidifiers to sizing up the latest Le Cruset pot. Previously, she was eCommerce editor at Homes & Gardens magazine, where she specialised in covering coffee and product content, looking for pieces tailored for timelessness. The secret to her heart is both simplicity and quality. She is also a qualified Master Perfumer and holds an English degree from Oxford University. Her first editorial job was as Fashion writer for The White Company.
Tamara is a highly experienced homes and interiors journalist, with a career spanning 22 years. Now the Lifestyle Editor of womanandhome.com, she leads the fabulous team of writers and editors working on our homes and gardens content. Previously, Tamaea spent 17 years working with the style teams at Country Homes & Interiors and Ideal Home, and it’s with these award-winning interiors teams that she gained a wealth of knowledge and honed her skills and passion for styling and writing about every aspect of lifestyle and interiors. You'll find her testing homes and gardens products, including nifty cleaning and cost-saving treasures, and sharing her wisdom in our reviews, buying guides, news stories and features.
Aleesha is Digital Beauty Editor at woman&home, where she gets to share her expertise into all the best techniques, sharpest tools and newest products in the beauty industry. She heads up our beauty team's product work, coordinating tests across our network of beauty experts to ensure we publish only the highest quality reviews, buying guides and news stories.
While she tests anything and everything – from lip balms and curl creams to facial tech and hair tools – she has a particular savvy in skincare and fragrance so is your go-to girl for all the most-effective ingredients and most-addictive scents.
As woman&home.com's Beauty Editor, Fiona has tried more products than she’s had hot dinners and nothing makes her happier than raving about brilliant finds on womanandhome.com or her instagram grid. Fiona joined woman&home as Assistant Beauty Editor in 2013 under industry legend Jo GB, who taught her everything she needed to know (learn about ingredients and employ extreme cynicism). She has since covered every corner of the industry, from interviewing dermatologists and celebrities to reporting backstage at Fashion Week and judging the w&h Beauty Awards.
As Beauty Writer at woman&home.com, Sennen shares the latest beauty buys and trending products from makeup and hair to skincare and nails. Previously, Sennen worked as a Junior Digital Editor at FROW Magazine, where she wrote about the latest fashion and beauty news, trends and viral must-have products to shop, and reviewing a lineup of beauty products. She has since worked with numerous brands including Who What Wear UK, HuffPost UK and Harvey Nichols.
Naomi is a beauty writer at woman&home, covering everything from skincare to fragrance but specialises, particularly, in makeup and nail trends. Through her work, Naomi gets to share her trend expertise and share her own shopping recommendations and product reviews. Previously, she worked as a Lifestyle News Writer for My Imperfect Life magazine, where she used her savvy for TikTok to bring readers the latest beauty buzzwords, fashion movements and must-have products.
Caroline is Fashion Editor for woman&home.com, leading a team of fashion experts in their testing and reviewing of everything from the best shapewear to the comfiest trainers. She has been a fashion writer and editor for ten years, and can tell you not only which products are worth investing in, but also how to style them and look after them. After graduating from the London College of Fashion, she has spent the last decade tracking down and writing about celebrity outfits, covering events ranging from the Met Gala to the King’s Coronation. She has an encyclopaedic knowledge of brands, but always likes to know about new and under the radar labels.
Molly is a fashion writer for woman&home.com, whose journalistic career began with her enthusiasm for fashion. Having always been an avid writer, she has contributed to publications covering a variety of topics. After graduating from her Master's degree in Fashion History and Cultures, she taught in fashion studies at London College of Fashion. Now, passionate about writing on the significance of fashion, she is dedicated to inspiring others through the power of dress.
Rivkie is a fashion editor, writer and stylist with twenty years' experience in the industry. As fashion editor, she has developed a network of expert fashion testers particularly tailored for woman&home readers' needs, so that you can be sure we've put in the work to really test a host of items for different body types and lifestyle needs. Rivkie studied design and pattern cutting at the London College of Fashion, and fell in love with styling and journalism. Specialising in plus size fashion, Rivkie has covered fashion weeks in London, Paris and New York, as well as shooting editorial all over the world.
Grace is woman&home's Health Channel Editor, working across the areas of fitness, nutrition, sleep, mental health, relationships, and sex. She is also a qualified fitness instructor. A digital journalist with over six years experience, Grace has covered (almost) everything in the world of health and wellbeing with bylines in Cosmopolitan, Red, The i Paper, GoodtoKnow, and more. Grace leads a network of experts in order to rigorously test health and wellbeing products, to create thoughtful reviews and buying guides.
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