The 12 best long-lasting lipsticks in 2025 for a touch-up free pout, reviewed by beauty experts

Wave goodbye to smudging and fading, these buys are set to give you a picture-worthy pout all day long

Collage of the best long-lasting lipsticks (L-R) Dior Rouge Dior Forever Lipstick, NARS Powermatte Liquid Lipstick, Victoria Beckham Beauty Posh Lipstick, on a pink watercolour background
(Image credit: Future/Brands)

A reliable lipstick option will not only yield a vibrant colour payoff and comfortable-to-wear formula, but also boast impressive longevity throughout the day. Whether you're eating dinner, sipping drinks or an avid lip-licker, you can rely on one of these smudge-proof, transfer-resistant buys.

Boasting all manner of finishes and formulations, there has never been a better assortment of long-lasting lipsticks available to buy on the market - whether that be the best red lipstick or a staple nude lipstick. Equipped with the best lipstick tips, one of the best lip liners and a trusted long-lasting lippie that you can chuck in your handbag, you're set for the day.

But, finding a lipstick that possesses longevity is easier said than done. That's why our beauty experts have done all the thorough testing for you, putting an array of buys to the ultimate test - think a minimum of eight hours wear, while eating and drinking throughout. The outcome? Our curated guide to the very best 12 long-lasting lipsticks that won't succumb to fading, smudging or crumbling.

The best long-lasting lipsticks, ranked by our beauty team

How we tested the best long-lasting lipsticks

A selection of the best long lasting lipsticks tested by the woman&home beauty team

A selection of the long-lasting lipstick we tested for this guide

(Image credit: Amelia Yeomans)

Beauty brands often make bold and impressive-sounding claims about their long-lasting lipsticks, from 16 hours of wear to completely transfer and water-resistant formulas. But it’s tricky to know which ones will actually live up to such promises. We tested dozens of lipsticks for this guide, as well as including some old favourites that we've been wearing for years. Those that made the final guide performed well based on the following factors:

  • Durability and transfer resistance
  • Comfort
  • Ease of application
  • Pigment
  • Finish
  • Number of shades in the range
  • Packaging
  • Price

How to make lipstick last longer

The trick to applying a long-lasting lipstick (and getting it to stay put) is to prepare well: "Give your lip plenty of moisture before using a lip scrub to help create a smooth base," advises Dominic Skinner, Global Senior Artist for MAC Cosmetics. A lip scrub will buff away any flakes and uneven texture, to create a smooth canvas for your lipstick. Think of this like painting a fence; you wouldn't paint straight onto the raw wood, you’d first sand it down until it was smooth, then follow with primer and your chosen colour.

Your primer, in this case, takes the form of lip balm to nourish any dryness and keep your lips comfortable, especially if you’re wearing a particularly matte formula. Applying a small amount underneath your lipstick also means you won’t feel the need to lick your lips as often and your colour will, therefore last much longer: "[Primer] will help to secure the colour, keeping it in place all day," says Skinner. This will also stop your lips from staining, if you don't want them to, and make it much easier to remove later on.

Another age-old beauty technique for improving lipstick longevity is to apply one coat, blot it with a tissue, then apply another. This layers the colour and results in a much longer wear time – our grandmothers were onto something with that one.

Which type of lipstick stays on longest?

Sheer, barely-there balms and sparkly lip glosses have their place, but when you need your lip colour to last a long-wearing formula can’t be beaten. These tend to be matte in texture as they don’t slide around like creamy satin finishes. Of course, there are exceptions in the form of some satin formulas that have been developed to last,, which Saffron Hughes, makeup artist expert for FalseEyelashes.co.uk, says: "The subtle shine makes imperfections less noticeable, so you won’t need to top up as much." However, generally speaking, a matte formula is your safest bet.

Another thing to be mindful of is colour payoff. Lipsticks often fade with wear, but find one rich enough in pigment and you shouldn’t need to reapply it. A formula that coats the lips with colour in just one swipe is ideal; these tend to last far longer than sheer options, which can lift with just one lick of the lips. The trick to how to stop lipstick bleeding and feathering is to apply pencil first – which also makes a huge difference to the longevity of your look.

Amelia Yeomans
Senior writer

Amelia joined woman&home in 2022 after graduating with an MA in Magazine Journalism from City University and she is now a senior fashion and beauty writer. She began building her career as a lifestyle journalist after completing a fashion journalism course at the Condé Nast College of Fashion & Design in 2019, writing for a variety of titles including OK!, New!, and Notion on topics such as sustainable fashion and entertainment.

With contributions from