This is the most searched-for moisturizer in the world and it's a cult classic

Is this one already in your bathroom cabinet?

open pot of moisturiser
(Image credit: Iryna Veklich via Getty Images)

There's no denying that the best moisturizer for dry skin (or oily skin) is an essential part of a good skincare routine. But have you ever wondered which one is the most popular face cream in the world?

Research conducted by Pure Salt has revealed the top 10 most searched-for moisturizers around the globe, and it makes for very interesting reading. All price points are covered, with the top 10's price tags ranging from less than $15 to a few hundred dollars.

Taking the top spot, however, is none other than Clinique's iconic Moisture Surge 72-Hour Auto-Replenishing Hydrator, a light gel moisturizer that keeps skin's hydration levels topped up around the clock.

In the US, the cream has actually just had an upgrade, now promising to deliver a whopping 100 hours of moisture. 

"Moisture Surge 100H Auto-Replenishing Hydrator has the same gel-cream texture you know and love, now upgraded," the brand confirmed in a recent Instagram comment. "It delivers 100 hours of continuous, auto-replenishing, long-lasting hydration. Moisture Surge 100-Hour locks in to keep skin dewy and refreshed." How many of the top 10 can you guess? 

The top 10 most searched-for moisturizers in the world

1. Clinique Moisture Surge 100-Hour Auto-Replenishing Hydrator, $56, Ulta (UK £37, Lookfantastic)
$56 at Amazon

1. Clinique Moisture Surge 100-Hour Auto-Replenishing Hydrator, $56, Ulta (UK £37, Lookfantastic)

The aforementioned Clinique best seller that promises to plump and hydrate skin.

2. Weleda Skin Food, $18.99, Ulta (UK £13.50, Lookfantastic)
$18.99 at Ulta Beauty

2. Weleda Skin Food, $18.99, Ulta (UK £13.50, Lookfantastic)

Loved by celebs like Victoria Beckham, this ultra rich moisturizer is perfect for dry skin and can be used anywhere on the body.

3. Neutrogena Hyrdo Boost Water Gel Moisturizer, $26.49, Ulta (UK £12.99, Boots)
$26.49 at Ulta Beauty

3. Neutrogena Hyrdo Boost Water Gel Moisturizer, $26.49, Ulta (UK £12.99, Boots)

Another celeb-loved cream, this drugstore favorite is like a tall glass of water for your skin.

4. Charlotte Tilbury Magic Cream, from $29, Sephora (UK from £25, Cult Beauty)
$29 at Sephora

4. Charlotte Tilbury Magic Cream, from $29, Sephora (UK from £25, Cult Beauty)

Created by the lady herself to use on models at fashion week, this face cream is nothing short of iconic.

5. Kiehl's Ultra Facial Cream, $32, Sephora (UK £26, Feelunique)
$32 at Sephora

5. Kiehl's Ultra Facial Cream, $32, Sephora (UK £26, Feelunique)

A cult classic if ever we saw one, this lightweight cream absorbs easily and helps skin retain moisture. 

6. Cetaphil Moisturizing Lotion, $13.99, Ulta (UK £8.99, ASOS)
$13.99 at Ulta Beauty

6. Cetaphil Moisturizing Lotion, $13.99, Ulta (UK £8.99, ASOS)

Another bargain buy, Cetaphil is loved by celebs and beauty bloggers all over the world.

7. Aquaphor Healing Ointment, $12.99, Ulta (UK £7.89, Amazon)
$12.99 at Ulta Beauty

7. Aquaphor Healing Ointment, $12.99, Ulta (UK £7.89, Amazon)

A household name found in bathroom cabinets up and down the country, Aquaphor is the go-to in helping to heal sore, cracked skin.

8. La Mer Crème de la Mer Moisturizing Cream, $345, Nordstrom (UK £230, Lookfantastic)
$345 at Nordstrom

8. La Mer Crème de la Mer Moisturizing Cream, $345, Nordstrom (UK £230, Lookfantastic)

Easily one of the most expensive moisturizers in the world, Crème de la Mer's luxury reputation precedes it. 

9. CeraVe Moisturizing Cream, $15.99, Ulta (UK £13, Lookfantastic)
$15.99 at Ulta Beauty

9. CeraVe Moisturizing Cream, $15.99, Ulta (UK £13, Lookfantastic)

Backed by dermatologists around the world, CeraVe is packed with ceramides and hyaluronic acid to support skin's hydration and barrier function.

10. Embryolisse Lait-Crème Concentré Nourishing Moisturizer, $28, Lookfantastic (UK £13, Lookfantastic)
$28 at lookfantastic

10. Embryolisse Lait-Crème Concentré Nourishing Moisturizer, $28, Lookfantastic (UK £13, Lookfantastic)

And last but not least, French pharmacy brand Embryolisse is a gentle nourishing cream that is loved by pretty much everybody.

Consider your beauty wish list well and truly refreshed!

Lucy Abbersteen

Lucy is a UK-based beauty journalist who has written for titles including Marie Claire, Glamour and OK!, as well as contributing to woman&home. Her work covers everything from expert skin and haircare advice to beauty trends and reviews of the latest products. During her career she regularly speaks to the industry's leading hairdressers, dermatologists and make-up artists, has covered backstage at London Fashion Week and interviewed many a celeb about their beauty routine.