The best affordable luxury hotels in London to book in 2023

Affordable luxury hotels in London are more abundant than you might think, you just need to know where in the city to look for them and the best time to book to get the best deals. 

From its rich history to its free galleries and museums and bountiful selection of sites to see and restaurants to try, London is up there with the best European city breaks you can take and is a city that everyone should experience at least once.

Some of the best luxury hotels in the world are found in London, but staying in the UK's capital doesn't have to be expensive. You can actually get great deals on high-end hotels for an affordable luxury holiday in the city if you're savvy. 

In this guide, you'll find our edit of luxury hotels in the capital that don't come with an eye-watering price tag per night, plus we'll advise on how to get the best holiday deals and bag a discount, from searching for deals at quieter times to signing up for loyalty programs.

Affordable luxury hotels in London

The good news is that when it comes to affordable luxury hotels in London, you don't have to spend big. The definition of 'affordable' will vary for everyone, but as a general guide, every hotel in our list can be booked on select dates over the next six months for under £250.  Some are far cheaper, starting at £170, while others hover around the £300 mark on most dates. You can, of course, find cheaper hotels in London - but these are our hand-selected hotels that offer a genuinely luxurious experience at a reasonable price point. For a hotel to make our edit it needs to come with a great location, comfortable bedrooms, and luxury features, like a cool rooftop bar, terrace restaurant or high-quality toiletries in the bathroom.

So whether you're looking to book a European family holiday or hoping to pop to the capital for a UK staycation, these hotels will seriously upgrade your stay.

1. Great Northern Hotel

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Price per night: Rooms available from £212 per night from February 2024 onwards

Expert rating: 10/10

If London is just one stop on your tour of the UK - or even Europe - this is by far the best affordable luxury London hotel on this list for you. The Great Northern Hotel has an enviably good location right in the heart of Kings Cross, with both St.Pancras International and Kings Cross train and tube stations so close you can see the entrance from your bedroom window. From here you can jump on a train to a multitude of destinations in the north of the UK right up to Edinburgh in Scotland, catch the Eurostar to Paris, or get on a train direct to UK airports such as Gatwick and Luton. So it’s the perfect location if you want a little bit of luxury and a lot of convenience for an affordable price.

Despite this hotel’s very central location, inside the rooms themselves, it is surprisingly quiet. We stayed in a corner room overlooking St Pancras International and the bustling square in front of Kings Cross station, but despite the busy scenes outside, our room was quiet and still, with no discernible traffic noise at all - and we slept the night through without any interruptions. In contrast (in all the rights ways) the hotel’s main bar GNH and restaurant Rails are a hub of activity with plenty of atmosphere and people-watching opportunities to be had. While GNH is all hustle and bustle, Rails has a calmer more sophisticated atmosphere and it a great place to enjoy good food with good company.

The rooms are furnished to a high standard, with elements such as polished wood floors, thoughtful design schemes, high-end finishes and large comfy double beds with crisp white linen all earning this hotel’s rightful place on a list of destinations that feel genuinely luxurious to stay in. The Victorian Large rooms even have freestanding Slipper Roll Top baths and if that isn’t the ultimate hallmark of a bathroom that looks expensive, we don’t know what is.

WHAT'S INCLUDED: All rooms have at least a double bed, fluffy towels, robes, slippers and The Great Northern Hotel's own-brand toiletries in the ensuite bathroom. There's good, strong wifi throughout the hotel included and the nightly rate includes an à la carte breakfast in Rails restaurant too with a hot drink and juice of your choice. 

• View rates for Great Northern Hotel at Booking.com
• View Great Northern Hotel

2. The Standard

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Price per night: Rooms available from £212 per night from January 2024 onwards

Expert rating: 9/10

This five-star, unique-looking hotel, which is housed in a 1974 Brutalist building, has been beautifully restored and sets the perfect stage for The Standard’s first hotel outside the US. Just steps away from The Standard is the thriving area of Kings Cross Granary Square and Coal Drops Yard - where you have an array of bars, shops and restaurants to choose from.

The hotel has 266 rooms—ranging from their cosy core rooms to terraced suites with outdoor bathtubs overlooking the famous St Pancras station. While its Double Standard 70s-inspired bar is also home to the restaurant, where you can enjoy their DJ's, bottomless brunches, or famous burgers.

WHAT'S INCLUDED: Need an interrupted sleep? All of the hotel's rooms are soundproofed, and you can also enjoy their Bang & Olufsen Bluetooth speakers, slip into luxury bathrobes and premium bedding. In the morning wake yourself up under the rain showers in their art-deco bathrooms. 

• View rates for The Standard hotel at Booking.com
• View rates for The Standard hotel at Hotels.com
• View The Standard

3. Hilton London Bankside

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Price per night: Rooms available from £186 per night from January 2024 onwards

Expert review: 9/10

Located in London's Southwark neighbourhood and a stone's throw away from Tate Modern and Southbank, the location of Hilton London Bankside is truly unbeatable. Any Hilton stalwarts will appreciate the unmatched levels of service, spacious rooms and sumptuous bedding, but there is a distinct boutique feel to this hotel. With contemporary and warm interiors featuring natural textures, bespoke lighting and modern art, it has its own unique charm. The contemporary-yet-cosy soundproofed rooms are brilliantly spacious - as is the rainfall shower. Each bed comes with 250-thread sheets and mini reading lights by them which was a nice touch. 

While the location means you're close to a large selection of restaurants and bars, we recommend starting (or ending) your evening in the hotel restaurant, OXBO Bankside. The seasonal menu is varied and caters to all tastes, blending British, French and Eastern influences together in a variety of flavour-packed dishes that all use locally sourced ingredients. Meanwhile, the adjoining Distillery bar features over 100 gins from around the world. 

The hotel's central location makes it great for any travellers who want to explore the capital by foot, business travellers and families. They have a range of adjoining rooms, kids options on the menus and even a 'sweet cart' in the reception that children (and adults alike) can tuck into. Children up to the age of 18 can stay free (with existing bedding) when sharing a room with a paying adult while 12s and under can enjoy the breakfast buffet for free - making it one of the best luxury hotels for families.

WHAT'S INCLUDED: You can also slip into a soft, waffle robe and relax on their exquisitely comfortable beds while enjoying free WIFI. The buffet breakfast isn't included with the cost of most rooms but we highly recommend paying the £20 supplement for it. Even by Hilton standards, it's one of the best breakfasts we've had in a while. All guests can also access the gym and 17-metre pool. 

• View rates for Hilton London Bankside at Booking.com
• View rates for Hilton London Bankside at Hotels.com
• View Hilton London Banksidel

4. Hoxton Holborn

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Price per night: Rooms available from £219 per night from January 2024 onwards

Expert rating: 9/10

The Hoxton hotels have gained a reputation for their trendy lobby, bar areas and gorgeous bedrooms. Hoxton Holborn is no different—housed in a Grade II listed building the hotel's vintage furniture and brick walls give it a New York vibe. While the modern lobby area is inviting and spacious. 

Their 4-star hotel in Holborn is close to popular London landmarks—including Covent Garden, Trafalgar Square, and the British Museum. Enjoy lunch or dinner in the hotel's restaurant Hubbard & Bell—expect communal tables, lively music, and a chilled vibe.

WHAT'S INCLUDED: Book a cosy double and you can sleep soundly in their premium bedding, enjoy the city view and then step into their rainfall showers with Hoxton's own, sold out, complimentary Blank toiletries. 

• View rates for Hoxton Holborn hotel at Booking.com
• View rates for Hoxton Holborn hotel at Hotels.com
• View Hoxton Holborn

5. Lost Property St Pauls London

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Price per night: Rooms available from £205 per night 

Expert rating: 8/10

Despite being called ‘Lost Property’, this hotel is easily found, as it holds an enviable spot just across the road from St Paul’s Cathedral. Although the location is more of a business-focused area of London, the hotel’s proximity to St Paul’s and the Millennium Bridge (over which you’ll find the Tate, The Globe and all the excitement of London’s Southbank) make it a good spot for tourists too. Escape the hustle and bustle of the West End whilst still keeping a foot in the action. 

The newest addition to Hilton’s creative chain of more boutique-like Curio hotels, Lost Property has just under 150 stylishly refurbished rooms, each featuring large, comfortable beds and brand new, gleaming bathrooms with high-quality finishes. 

The hotel carries the theme of ‘lost & found’ throughout; from the interesting art work on the walls to the fun cocktail specials menu that has to be read using a UV pen.

The hotel has one main restaurant and bar - called Found - and a Parisian-inspired coffee shop called Tattle on the ground floor. All serve moreish food and a great selection of drinks, so you won't need to venture out to eat if you want to stay close to home after a day of sightseeing,

Take advantage of the hotel’s cheaper room rates at the weekend as paying less than £200 for a room in this enviable London location is a real steal. 

WHAT'S INCLUDED: The basic room rate doesn’t include breakfast, but your room does come complete with all the standard small comforts, including a tea and coffee station, Penhaligon's toiletries, slippers and a robe, as well as access to the hotels brand new, state-of-the-art gym 24 hours a day.

• View rates for Lost Property at Booking.com
• View Lost Property St Pauls London

6. Strand Palace Hotel

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Price per night: Rooms available from £180 per night on select dates

Expert rating: 6/10

Located in the heart of theatre land, The Strand Palace hotel is as buzzy and busy as the streets that surround it, with the Art Deco lobby filled with activity and visitors day and night. 

One of the best value central London hotels on this list, Strand Palace has a history dating back to 1909 but has undergone a full refurbishment in the last couple of years. The refurbishment was sympathetic to the hotel's jazzy history and the owners have kept many of the Art Deco decor details that it was once renowned for, which we feel really makes this hotel stand out against other affordable hotels on this list that have a more modern aesthetic. The rooms are simply but comfortably furnished and we were impressed by the bathrooms, which still feel new and modern, with marble tiled walls and large walk-in showers. 

Where this affordable London hotel really excels is in its location. For under £200 a night you can find yourself within a 10 minute walk of some of London’s most exciting neighbourhoods. Explore the bustling streets of Soho, shop in Covent Garden market, stroll along the Thames or take a walk to Westminster, Big Ben and the House of Parliament - and still be close enough to pop back to the hotel for a bite to eat in Haxells restaurant before heading out to catch a show. Make sure you wake up the next day in time for breakfast though, as the quality of food at the breakfast buffet is superb and is one of the best hotel breakfasts on this list by far.

WHAT'S INCLUDED: Every room, whether you book the smallest singles or largest doubles, come with the same comfortable beds, recently refurbished ensuite bathrooms and televisions. All rooms come with toiletries by The White Company and your standard tea and coffee making facilities with shortbread snacks to pop in your bag for a day of sightseeing. The cheapest rooms do not come with breakfast included, but this can be added for £20 per person per night. 

• View rates for Strand Palace Hotel at Booking.com
• View Strand Palace Hotel official website

7. Mama Shelter London Shoreditch

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Price per night: Prices start at £83 per night for a 'Small Mama' double room.

Expert rating: 9/10

Mama Shelter London Shoreditch is a dynamic and playful hotel with a restaurant, cocktail bar, events Atelier and karaoke booths in a vibrant East London neighbourhood. By far the edgiest hotel on this list, Mama Shelter is an affordable London hotel for those who want a side of style and undeniable 'cool’' from their accommodation.

Mama Shelter’s outpost in London offers exactly the kind of laid back luxury with a cheeky twist that we would expect from this vibrant hotel chain that has popular posts in Paris, Rome, Los Angeles, Rio de Janeiro and more vibrant cities around the world. The buzzy bar, quirky interiors and cartoon character masks in the simple yet well designed rooms are all signatures of Mama’s well-known style and you’ll find them in spades in Mama Shelter London.

Located in the edgy, interesting and buzzy area of Bethnal Green, this isn’t a hotel for those wanting to spend their days browsing the boutiques in West London or exploring south of the river. Instead use your location in the heart of East London to explore the cobbled streets, back alley bars, markets, street art and more that this is exciting part of town has to offer. You won’t have to go far to find great food in this part of the city, indeed Mama Shelter’s own bar and restaurant serves up fantastic food from breakfast through to dinner, with a colour menu of cuisines from all over the world.

Mama Shelter Shoreditch also launched their 'Weekends with Mama' over the summer, including a new and improved Bottomless Brunch, Mama's Sunday Roast and Karaoke at Mama's, meaning that if you're staying at Mama Shelter Shoreditch over a weekend then your afternoon and evening entertainment is sorted.

As well as the vibey bar and restaurant, we love the interiors of this affordable hotel that offer a blend of Scandi simplicity and retro charm with plenty of personality. The rooms certainly aren’t spacious, and some offer very little natural light, but if you’re looking for a stylish place to rest your head after a busy day out and about you can’t do much better. It's definitely not the most luxurious pick on this list, but it's one of the most affordable. 

WHAT'S INCLUDED: All rooms come with a comfy queen size bed with 100% cotton sheets, a TV with free movies to watch during your stay, organic soap, shampoo and conditioner in the ensuite bathroom and wifi included. Breakfast isn't included in the cheapest rate, but can be purchased in advance for a small extra fee or booked when you arrive at the hotel.  

• View rates for Mama Shelter London Shoreditch at Booking.com
• Visit the Mama Shelter London Shoreditch website for more information and to book direct

8. TRIBE Canary Wharf

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Price per night: Prices start at £128 a night for a non-refundable rate

Expert rating: 8/10

While ideally located for business travellers, perched within the waterways and high rises of Canary Wharf, the newly-opened, contemporary hotel TRIBE is more than just a corporate hotel designed for business travellers. The open plan reception area - with chill out spaces, a bar and restaurant called Just Like June - is vibey and even on a Tuesday evening there’s a sense of something happening and to stay up for. 

The rooms themselves are packed with personality; a contemporary colour scheme of forest green and plaster pink is offset by brass fittings on the velvet headboard next to a bedside table laden with free snacks. You'll also find tea, coffee, water by brand Nobl (served in milk cartons) and a Roberts radio on the desk to finish off the look. The comfortable double bed with crisp white sheets ensures a sound night's sleep and there’s even Kevin Murphy toiletries in the en-suite which means a good hair day for whatever lies ahead for you in London.

While other hotels on this list might beat TRIBE in terms of location - as this hotel certainly isn’t central - you’ll save money by being outside of zone 1 on the tube map and Canary Wharf’s connections to the rest of London are pretty easy thanks to the Jubilee Line and the newly opened Elizabeth line with links to Farringdon, Liverpool Street and Paddington. And what this hotels lacks in location it more than makes up for in style and atmosphere - which it has in milk cartons more than some of the other, older and more central, hotels on this list.

As the cherry on top, TRIBE has also partnered with Get A Drip, the UK’s leading provider of Intravenous (IV) and Intramuscular (IM) Nutrition Therapy, and Luxury Health Club, Third Space, to offer guests a unique wellness package that can be booked in addition to your nightly room rate. 

WHAT'S INCLUDED: The most basic rate for the hotel (and the cheapest) includes tea, coffee and snacks in your room as well as use of the luxury toiletries in the en-suite but does not include breakfast. You can pay a higher rate per night for breakfast included, but we recommend skipping this to save money on your overnight stay because the Feels Like June restaurant is stylish but busy and service is slow. Instead grab a breakfast on the go on your way into London.

• View rates for TRIBE Canary Wharf at Booking.com
• View rates for TRIBE Canary Wharf at Hotels.com

9. Hotel Saint

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Price per night: From £180 on select dates in January 2024

Expert rating: 7/10

This delightful hotel, in the centre of the financial district, Aldgate, is the perfect choice for business and leisure travellers. The Dorsett City's decor is British charm meets Asian hospitality with marble bathrooms, stylish bedrooms and breathtaking views of some of London's most iconic landmarks.  

The four-star, 13-storey hotel has 267 rooms and a striking rooftop bar—the Jin Bo Law Sky bar, with gold decor and marble floors, sits on the 14th floor and has great views of the city. Guests also have access to their fitness centre, a concierge service and free newspapers in the lobby.

WHAT'S INCLUDED: A superior double room includes unique views of the city, a flat-screen TV and a luxury turndown service. 

• View rates for Hotel Saint at Booking.com
• View rates for Hotel Saint at Hotels.com

10. Moxy Stratford

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Price per night: From £127

Expert rating: 7/10

With its great transport links, shopping and restaurants Stratford is becoming the go-to place for visitors on the edge of the city—and it's great if you want to bag a bargain on an affordable luxury hotel in London. Moxy Stratford joins its other two hotels in London at Heathrow and Excel—bringing a funky vibe to East London. Owned by Marriott, they're boutique hotels but at an affordable price.

Moxy Stratford is a trendy, funky hotel where the bar doubles as check-in and the rooms have 42-inch LCD TV's and comfy double beds. You'll also be welcomed with graffiti art on the walls and cool cocktails and craft beers. The hotels communal areas, including a library and living area, have unique trinkets and wall-to-ceiling artwork. 

WHAT'S INCLUDED: A Queen Moxy sleeper, which is also pet friendly, includes breakfast, MUK bath products and complimentary WIFI.

• View rates for Moxy Stratford hotel at Booking.com
• View rates for Moxy Stratford hotel at Hotels.com
• View Moxy Stratford

11. Hyatt Place London City East

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Price per night: From £143

Expert rating: 7/10

East London is famous for Brick Lane and Spitalfields market—plus the artistic streets and buzz of nearby Shoreditch. Hyatt Place London City East, based in the heart of East London and the city, has stylish interiors, expertly-curated street art, and exceptional views across the capital, including of the Gherkin and Canary Wharf.

Thirteen of the 280 bedrooms, across the top two floors, come with their own private outdoor terraces or balconies, delivering picture-postcard views of the world-famous London skyline. Pocketsquare Skyline Bar and terrace is one of the highlights of this hotel—try one of their experimental cocktails while you take in the views.

WHAT'S INCLUDED: Some floors are designated pet-friendly, and all the twin, double, and king rooms feature a smart TV, luxury bathroom products and free Wi-Fi. Some rooms also come with sofabeds. 

• View rates for Hyatt Place London City hotel at Booking.com
• View rates for Hyatt Place London City hotel at Hotels.com
• View Hyatt Place London City East

12. Zedwell Piccadilly

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Price per night: From £135

Expert rating: 6/10

If you love the buzzy nightlife of the city, and you don't mind compact but beautifully designed rooms, then this affordable luxury hotel in London is perfect for you. The Zedwell is based in Piccadilly Circus—so ideal for bars, clubbing, and theatreland. 

The hotel's minimalist lobby, with high ceilings and wooden beams, is striking and spacious —with self-check-in kiosks. The bedrooms are designed to make you feel less anxious— they've taken away the complicated technology to allow you to have a good night's sleep in peace. The beds, which are housed in wooden cocoons, are similar to Japanese pod rooms. 

WHAT'S INCLUDED: Snuggle up in Egyptian cotton covers in their soundproofed Cocoon 2 room. The rooms are free from the clutter of technology, while the bathroom has a luxury rain shower and Malin & Goetz toiletries. 

• View rates for Zedwell Piccadily hotel at Booking.com
• View rates for Zedwell Piccadily hotel at Hotels.com
• View The Zedwell

How to get the best deals on luxury hotels in London

The term 'you get what you pay for' isn't always true in the hotel world. Forget shelling out half your monthly salary a night for sublime luxury—there are fancy experiences to be had without an eye-watering price tag. Sure, you may not be able to afford the best spa hotels in London at the moment, but you can find champagne hotels with a lemonade budget if you know where to look and how to book.

1. Book for the cheapest months and days of the week

When booking affordable luxury hotels in London, timing really does matter to get the best deals. Emma Tagg, head of brand communications at Hotels.com reveals, "December and January are the cheapest travel months—with the first two weeks of January usually the quietest weeks and the perfect time to grab a bargain". (Read our guides to the best places to visit in January and the best places to visit  in February if that fact has got you thinking...) 

"You might think traveling around the holiday season would cost more, but corporate hotels have great availability and prices in the last two weeks in December (excluding New Year’s Eve)."

You could also consider booking a stay on Sunday and Monday nights - these are commonly the quietest nights of the week for hotels and so the room rates are lowest when demand is lowest. The most expensive nights of the week to book are Friday and Saturday.

2. Book last minute

Waiting to get a good deal, rather than booking in advance, especially in today's climate, is also a great way to get the best deals. "While booking last minute may seem risky, it can actually be a good way to score some killer deals. Gone are the days when you need to book your hotel stay months in advance, " admits Tagg, "In fact, booking right at the last minute can save you lots of money if you can keep your nerve and are not traveling somewhere that is likely to be unusually busy." 

3. Sign up to travel apps and loyalty programmes

Being savvy, by signing up to emails, and downloading your favorite travel apps will also work in your favor.

"It’s common to find app-only deals on the hotels.com app—as it is for other travel apps too", Tagg says. She advises, "Also to get access to the best and most up to date discount codes, sign up for emails, follow travel companies on social media and check out discount code websites."  

"You can also find discounts on hotels on certain occasions—for example, Black Friday or Cyber Monday hotel deals—or the period in advance of national holidays, or anniversaries."

If you are a recurring customer with a particular hotel chain, it's worth signing up for their loyalty programs too. "It really does pay to be loyal," admits Tagg, "Sign up for loyalty programs to enjoy access to the best rates, discount coupons, free nights and VIP services, and extras."

4. Stay in business districts on weekends

Staying in areas such as the City of London, Paddington or Canary Wharf during the weekend means you're more likely to get a great deal for a 5-star hotel, as hotels in these areas are quieter on Saturdays and Sundays without any business travellers. 

Emma also explains that executive clubs or club level deals at business hotels can also mean you get extra for your money:  "You can pay a small fee to upgrade and enjoy a whole host of amenities, services, and freebies, such as dedicated lounges with free drinks and snacks, laundry services, upgraded rooms, free WiFi and complimentary newspapers and magazines. Sometimes it’s worth spending a little to get a lot."

5. Look for corner rooms

Don't always go for the first room on offer! Emma reveals that a corner room is normally the best in the hotel.

"Due to the structural layout of a building, these rooms generally have the most square footage and windows, while also offering the lowest noise level. It will feel like you have a nicer room, without actually paying for one."