Skincare in 2021 is less about hype and frills and more about tried and trusted solutions. So it's no wonder that sales of The Inkey List at Boots have soared by a whopping 350% since it launched into stores nationwide last year.
The Inkey list has been around since 2018, its moniker a reference to the term used by industry experts to describe the ingredients list of a skincare product. Its breakthrough product was a hyalorunic acid serum for just £5.99, which remains a bestseller today. Also popular is the Caffeine Eye Cream, one of the best eye creams on the market in our opinion.
The surge in The Inkey List's popularity feeds into the trend of 'skintelligence', something that Boots attributes to an influx in scientific skincare brands and an ongoing customer quest for healthy skin.
"With a great significance placed on efficacy and transparency, customers are more curious and more informed about their skincare choices. Customers are stripping back their skincare regimes and building a curated collection of active skincare products that they are confident will deliver results. Brands that are grounded in science continue to see huge growth," Boot's 2021 beauty trend report read.
Other brands delivering scientific solutions at purse-friendly prices include CeraVe, sales of which have increased by 321%, and The Ordinary, which has become the most searched for beauty term on Boots.com.
All of which just goes to prove that inexpensive doesn't have to mean inefficient.
Our edit of the best products to shop from The Inkey List at Boots
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Gillian Anderson redefines the muted winter palette in vibrant crimson red shirt dressWe're shopping similar styles before they sell out
