Jessica Biel is sick of being left clueless when it comes to reading the ingredients on the back of her kids' food and drinks. Through some research, she found that commonly used materials don't match her “values” as a mom, and decided to do something about it. Wanting to take matters into her own hands, she partnered with natural products entrepreneur Jeremy Adams and co-founded her new company, KinderFarms.
“What started as two parents having a conversation about looking for clean, healthy, effective kid’s products turned into a full blown mission to bring KINDER options to families in the US! I’m so proud of this team and everything we’re building,” the actress announced on Instagram.
The wellness brand aims to provide all-natural drink alternatives for families that don’t use artificial sweeteners and flavors. The collection features a variety of electrolyte solutions and supplements that aim to “make kids feel better, so that the parents feel better, too,” according to the brand’s mission.
Each formula was made with non-toxic ingredients and looks to give parents “healthier” options in the kids health and wellness industry. The drinks, called Kinderlyte, are free of artificial sweeteners, colors, or flavors. If you’re looking to upgrade your smoothie recipes, the brand also created protein shakes named Kindersprout, which are made with an organic plant-based formula.
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After the birth of her second son, Phineas, Jessica found herself researching the ingredients in common food and drink options for kids. This helped spur her need for more, cleaner options as the ingredients used were something she wouldn’t put into her own body.
“We just said, 'You know what, we can do better than this,'" the actress said in an interview with PEOPLE. "It's like once you have the information and then you start to research different ingredients, you start to think more about like, 'Well, I wouldn't put that in my body. Why would I put it in my kid's body?'"
Shop The KinderFarms Collection
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