Holly Willoughby has started making her way down a whole new career path, branching out from her TV roots and launching a brand new podcast and spiritual website.
The beloved This Morning host took to Instagram today to confirm the exciting news that her brand new project, entitled Wylde Moon, is finally underway.
Launching Wylde Moon and putting it out into the world, she told her fans, "I’m so excited to introduce you to @wyldemoon, a very personal project that I have been working on for a long time. It is a space full of things that I love and people that inspire me... from beauty and fashion, to energy and healing.
"Each month, on the full moon, we will be adding exciting new content & watch out for the WYLDE MOON boutique launching soon. This is just the beginning, so dive in at WYLDEMOON.co.uk #wyldemoon🌙."
True to Holly's word, the launch of Wylde Moon marks the full Harvest moon in September.
And it's no secret that Holly is big on all things spiritual—she even shared a glimpse of her epic crystal collection in a rare glimpse of her living room earlier this year.
The Wylde Moon website is described by Holly as a place for her to "curate, create and share" the things that she loves.
"I’d lost a part of who I was and that rediscovery has led me here, to a whole new place of beauty and power," she penned in an open letter to those landing on the homepage.
"I invite you to come on in and join the journey. Let’s discover together, learn together, laugh together. Let’s celebrate and empower those around us. Let’s find out what we love," Holly, who has also been working on her upcoming book 'Reflections', went on to add.
Looks like it's time to add browsing Wylde Moon to our list of monthly full moon rituals!
Holly, is named as Founder and Creative Director on the Wylde Family section of the site, dedicated to the team behind the new initiative.
The new string to Holly's bow is also a family affair, as her lookalike sister, Kelly, is working on the Wylde team as Managing Director.
The team of 13 also includes the secret behind Holly's always-gorgeous make-up, with her glam artist Patsy O'Neill taking on the role of make-up editor.
She's also enlisted the help of familiar This Morning face and award-winning beauty pro, Dr Ateh Jewel, to cover all things beauty.
Features on this month's Wylde Moon installment include an insight into how to collect crystals ethically, a look into Holly's signature style, a guide to feeling beautiful on the inside and the outside plus the first episode of Holly's new podcast, By the Light of the Moon.
The first episode of Holly's audio treat features actress Lena Dunham and Holly explains that each month she "will be using the unique energy of each of the eight moon phases to walk through the lives of her guests".
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