This was John Lewis' best-selling home product on Black Friday

Following this year’s Black Friday sales, John Lewis & Partners has revealed its best-selling home product.

New sales data has revealed that John Lewis & Partner's best-selling home product was the Sophie Conran for Portmeirion Cereal Bowl, which shoppers got 40 per cent off on during the sales.

The Sophie Conran for Portmeirion collection features cookware, tableware and home accessories, which are designed for modern day living.

They combine Japanese serenity with English eccentricity for a truly elegant, rippled design.

The product description reads ,‘A rippled surface and shell-like shape add a decorative touch to this cereal bowl from the Sophie Conran for Portmeirion collection.

‘This piece is from the award-winning collection, designed by Sophie Conran to withstand the demands of contemporary living. Each unique, tactile tableware piece is multifunctional, dishwasher safe, microwave safe, oven proof and freezer proof, making the range perfect for everyday use as well as for special occasions.’

SHOP NOW: Sophie Conran for Portmeirion Cereal Bowl, £10, John Lewis & Partners

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Sophie Conran for Portmeirion Cereal Bowl

A rippled surface and shell-like shape add a decorative touch to this cereal bowl from the Sophie Conran for Portmeirion collection.

John Lewis & Partners

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£10

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£10

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John Lewis & Partners

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If you love the cereal bowl, there are plenty of others that you can add to complete your crockery set. The same design is available as a pasta bowl, sorbet dish, salad bowl, and noodle bowl.

Other products include a butter dish, soup plate, side plate, cake plate and teapot, if you want everything to match.

Black Friday data released by the retailer also showed that its busiest online shopping hour between midnight on 28th November and midday on 29th November was between 9am and 10am.

But the deals were available before then, as John Lewis & Partners decided to extend it.

Addressing this, Bérangère Michel, Partner and Operations Director said, "Our decision to start promotions earlier this year reflects the fact that Black Friday continues to extend across a longer period.

"In addition to our deals, we have been monitoring and price matching high street competitors throughout the week to offer our customers some of the best deals on the high street."