As the #freebritney campaign gains even more momentum Britney Spears fans and beauty junkies are going above and beyond to support the star.
One way they're supporting her is by buying the pop icon's Fantasy and Midnight Fantasy fragrances - two perfumes that were first released back in 2005 and 2006.
According to perfume company The Fragrance Shop, the bottles are flying off the shelves - with both fragrances completely selling out for the first time since they launched.
The NYT documentary, Framing Britney Spears, aired last month, while the #freebritney campaign has been trending for years.
The documentary shows how Britney has been in a long-running conservatorship since 2007 that restricts her medical and financial freedom. The conservatorship battle is taking place between Britney and her father, Jamie Spears.
Explaining the rise in popularity of the two perfumes The Fragrance Shop says: "Since the release of the documentary, the love for Britney has skyrocketed with fans all over the world feeling nostalgic and purchasing her merchandise to show their support."
While it's not just The Fragrance Shop that has seen sales increase. Fragrance Direct has also seen a notable increase in sales from their whole Britney line.
All five all Britney's perfumes have seen a 155 percent increase in sales since the documentary aired. While fragrance expert, Mia Gardner, said: "Scents from the Fantasy collection have been amongst our best sellers, seeing an uplift of up to 335% in comparison to February 2019."
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