The best Kindle deals in January 2025 for e-reading on the go
Whether you want a cheap handbag-friendly Kindle for reading on the commute or the option to doodle in the margins, we've rounded up today's best prices on Amazon e-readers
Amazon Kindles are ubiquitous in the e-reader market – and for good reason. They're a convenient, reliable way to read your favourite e-books, and have become competitively priced. That said, we love a deal at woman&home, so if you're looking for a saving, you're in the right place.
If there's one thing we know about Amazon, it's that it loves to have a sale on its devices – so we'll let you know of the next discount opportunity here first. You can also scroll down the page to see our live feed of today's best prices across all current Amazon Kindle models, from all online retailers.
In addition to the advertised prices, Amazon and some other retailers offer trade-in schemes, whereby you can save money on your new Kindle if you have an old one that you're willing to part with. Amazon offers an Amazon gift card equal to your old Kindle's 'appraised value' plus an additional 20% off a new Kindle. As always, it's worth reading the T&Cs to decide if that's the best option for you.
You can also read our handy guides to what is Kindle Unlimited as well as the best Kindle book deals to accompany your Kindle steal.
Where can I find the best Kindle deals?
These are the retailers that typically offer Kindle discounts as well as reliable stock levels and reputability.
- Amazon UK: get the biggest discounts - plus an extra 20% off by trading in an old Kindle
- Very: see Amazon-matching prices, plus its own trade-in scheme
- Argos: save on Kindles and Kindle alternatives, and collect Nectar points
- Currys: buy at Amazon-matched price, spread payments over 9 months or longer if needed
- Amazon US: secure the biggest savings in the US - with an extra 20% off by trading in an old Kindle
- Best Buy: bag a Kindle deal from the US giant, plus trade-in deals and free gifts
- eBay: find refurbished models for a fraction of the price
- John Lewis: see offers on Kindles from the high street retailer
The best Kindle deals
Below is our live feed of today's best Amazon Kindle prices, from across a network of retailers. Indeed, this is often the first place I check when looking for a deal for myself.
In addition to these, you might like to consider buying a certified refurbished model from Amazon. These are typically pre-loved Kindles that people have returned or traded in. Amazon's tech experts refurbish, test and certify that the device is good as new, and sell it for a lower price. They each come with a 1-year warranty for peace of mind.
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Which Kindle should I buy?
Amazon refreshed its Kindle lineup in October 2024 (after shifting old stock in the aforementioned sell-out Prime Big Deal Days sale), launching the Amazon Kindle Colorsoft, discontinuing the Kindle Oasis and launching 2024 editions of their other beloved models.
So below are the Kindles you can buy, and who we recommend them for.
Best for book lovers
Best for the book experience
The slim, stylish Paperwhite is perfect for people who read in bed, in the bath, and on the beach. The 2024 edition is still waterproof, easy to hold in one hand, with warm e-Ink making it easy to read without any glare – plus it now has a larger display and is faster than previous models.
Read more in our Kindle Paperwhite 2021 review or our sister site Tom's Guide's Kindle Paperwhite 2024 review
Best for beginners
Best for beginners
This was the original Kindle released by Amazon. It's the lightest and smallest model out there and it's also the least expensive by a comfortable margin. The 2024 version now offers an even brighter display option and USB-C charging. So, if you're new to e-readers, this is a great way to get started.
Read more in our Amazon Kindle review
Best tablet
Best if you want to draw in the margins
No other Kindle will let you draw and scribble in the margins of your books. No other Kindle has a notebook function. No other Kindle is like this, because it's more of a tablet than an e-reader. It's worth the extra spend if you'd like to have these extra functions, but a waste of money if you simply want to read books.
Most premium
Best for premium touches
If you like the idea of the Paperwhite, but you're ready to treat yourself to a bigger screen, page-tuning buttons, and a brighter screen, this is the one for you. It's packed with nice-to-have features. It's now officially discontinued, so act quickly to snap up the last few models in the warehouse, or pick up a refurbished model.
Best for children
Best for children
Whether you're introducing your kids to reading on-the-go or you want them to have a tablet (without the apps and videos, just books, audiobooks and comics), this is perfect. It's waterproof, Bluetooth-compatible, has 16GB of storage and comes with a handy two-year warranty.
Best for holidays
Best for holidays
The Signature is another step up from the Paperwhite, with the latest model offering 32GB of memory, wireless charging, up to 12 week battery life, waterproof build, no ads, and an automatically adjusting backlight, plus a larger 7-inch screen.
Best notebook
Best for doodlers
Similar to the older Kindle Scribe, the 2024 edition is more akin to a digital notebook than an e-reader. if you find yourself wanting to jot notes for book club or feel inspired to illustrate your reads, this lets you do so. It converts handwriting into typed text on command, and comes with a compatible digital pen. It's expensive, but if you love to doodle while you read you might love it.
Currently on pre-order for delivery on 4 December, there are no offers on this brand-new model but you can save 20% by trading in your old Kindle.
Colour Kindle
Best for reading in colour
Amazon's first Kindle with a colour screen, the Colorsoft could offer an even more enjoyable experience for you when reading books, graphic novels or even comics, with prominent colour. Its battery lasts up to 8 weeks, it has wireless charging and automatic dimming. It's the most premium of the Kindle e-readers, with a price tag to match.
Read our sister site TechRadar's Kindle Colorsoft review
Are there any Kindle alternatives on sale?
Even though Kindles are some of the best e-readers out there, we're not blind to the fact that there are some competitive alternatives to the Kindle models – and they're included in the sales too. Kobo are a particularly well-rated e-reader brand, and we can see some deals on their models now.
Deals on books, subscriptions, and extras
The wonderful thing about Kindles is that there's always some sort of deal on for Kindle books, accessories, and bundles. For starters, Amazon has Kindle Daily Deals, which is where they drop the price of best-sellers to nothing (they're totally free) or to 99p. These only last 24 hours, but there are other week-long and month-long deals too. We cover all of them on our Amazon book deals page.
Then, there's Kindle Unlimited. Essentially, Kindle Unlimited is a subscription service. You pay £9.49 a month to have access to over three million eBooks, audiobooks, comics, and magazines. It's a good deal if you're a speed reader.
Right now, Amazon has a special offer where anyone can trial Kindle Unlimited for free for 30 days. You don't even need a Kindle to enjoy Kindle Unlimited. As long as you have the Kindle app on your phone or on your tablet, you enjoy endless books.
FAQs
When is the best time to buy a Kindle?
The best time to buy a Kindle is during Amazon sale events, such as Prime Day or Black Friday. Amazon hosts multiple sale events throughout the year and this is the time when the RRP of all of their Kindles will be slashed by the most. Amazon have historically been the most ruthless retailer when it comes to Kindle deals and discounts.
Amazon Prime Day in July saw some of the lowest prices recorded on the retail giant's bestselling e-readers. Offers landed again in October for the brand's Prime Big Deals Days, with almost every model selling out on day one. Shortly after this, Amazon launched new iterations of most of these Kindle models. As it doesn't launch new Kindles every year, I'd be surprised if they take such a ruthless 'everything must go'-type approach to Kindle prices next Prime Day.
Are Kindles cheapest over Prime Day or Black Friday?
Black Friday and Cyber Monday 2024 are now over for another year (Black Friday will next fall on 28 November and Cyber Monday on 1 December 2025, if you were wondering). Amazon's Black Friday sale began on 21 November, and saw surprisingly good savings on even the newest Kindle models that had just been released in October, such as 26% off the All-new Amazon Kindle Paperwhite 2024.
The prices were consistent from the early Black Friday sales start of 21 November right through to Cyber Monday on 2 December. Both Amazon and third-party retailers offered the same prices on Kindles, though not every retailer stocked every model, and many offered their own spin such as bonus loyalty scheme points, free gifts, trade-in credit or extra discounts on other sale items.
Over Amazon Prime Day, we saw a full £100 off the premium Kindle Scribe, then over Black Friday we found a massive £125 off the model. As mentioned, other retailers also get in on the action over Black Friday, so prices are typically lower then and incentives to shop at each store (such as free gifts) higher.
What's a good price for a Kindle?
Even at full price, some of Amazon's Kindles are great value. The original Kindle (RRP £94.99) and the Paperwhite (RRP £159.99) are both competitively priced within the e-reader market – despite the fact that the new 2024 versions are each £10 more expensive than previous iterations were. However, after years of watching the Kindle sales and deal prices, I've seen the original Kindle for sale as cheap as £35. There's no guarantee that it'll return to that price.
Generally, anything above 20% off the original RRP is a deal worth considering. However, it's also worth having a look at price comparison or price history sites. I have an add-on called CamelCamelCamel that shows you the history of prices for any product on Amazon, so you can know whether you're getting a good deal relative to the recent offers that have been around.
Are Kindles worth it?
You might think that we're all Kindle converts at woman&home, since we have such comprehensive coverage of all the Kindle models, but we're a well-balanced team.
Some of us refuse to relinquish our paperbacks, because, let's face it, nothing smells quite like a printed page and nothing feels the same as cracking the spine of a paperback. However, there is a group of us who recognise Kindles for their practicalities. You can pack endless books into your carry-on luggage if you take a slim Kindle with you. Plus, you can enlarge the text (bye-bye reading glasses), backlight the page (hello late-night reading), and look up the definitions of words in just a moment. They're both practical and savvy, so Kindles certainly serve a purpose compared to books.
In the broader market, Kindles are some of the best e-readers out there. Amazon have had nearly 20 years to refine their tablets, offering the sleekest, smartest set-up out there. Their library is the most vast, the reading experience is the most seamless, and the technology is the speediest. Kindles have models tailored to every kind of bookworm.
Should I buy a Kindle with or without ads?
You'll see different storage options for most Kindle models as well as an option to buy the Kindle with or without ads. I've been on both sides of the table and, I actually don't think there's much point in buying one of the models without ads. Sometimes, the adverts can be useful.
When you buy an ad-supported Kindle, your e-reader will show you ads on the lock screen when you turn the device off. This doesn't use up any more of your battery and, they can actually be quite useful for finding recommendations. It's a bit like watching the trailers of other films when you're at the cinema. If you're into it, you can have some fun. Plus, if you hate the ads, there are ways to disable them, they're just a little tedious.
Ella is Managing Editor for Woman&Home online, helping the team to ensure our content is expertly written, authoritative, timely and compelling. She has 14 years of editorial experience, graduating with a First Class Honours degree in Journalism in 2008 before working on an eclectic mix of magazines and websites, including TechRadar.com, CreativeBloq.com, Digital Camera magazine, BikeRadar.com, Mollie Makes and more. Most recently she was Editor of professional photography website www.canon-europe.com/pro, having worked her way up from Production Editor. As such, she's a stickler for fact-checking, has too many opinions about grammar and is easily excited by a beautiful photo.
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