Did you know that TOAST makes bedding? It's a glorious treat

Some people splurge on holidays, handbags, fine wine, or jewellery. Me? I spend on bedding. I know, it sounds strange, but you live one third of your life asleep, so why not do it in luxury sheets? And nobody does luxury better than TOAST.

TOAST’s crisp, cotton poplin, Rowan Print Duvet and Pillow Set is some of the best bedding I’ve slept on. Complete with double-sided screen-printed patterns and chic colours, they’re the epitome of stylish sheets.

Slipping into some crisp cotton sheets through the summer and winter has been something else. Are they comfortable? Yes. Are they cooling? Yes. Are they eco-conscious? Well, you'll just have to find out.

Specifications

Composition

I love cotton sheets: they're soft, breathable, and make the perfect cocoon to slip into at the end of the day. And, of course, TOAST's Rowan Print Bedding is crafted from 100% organic cotton poplin, which has that heavy, luxurious feel that only the best hotel bedding comes with.

On one side, you'll see a sheet that's spotted with a charming, screen-printed dot pattern — inspired by rowan berries — it's delicate with a touch of nature-inspired elegance. If you turn it inside out, you'll see a classic, fine stripe design, which looks great if you want subtle styling in your room. I think everyone should have at least one set of stripy sheets, because they're so great for disguising minor wrinkles and wear. It's a cheat's way to making your bed look put-together.

Who would it suit?

TOAST's Rowan Print Bedding is perfect if you want a timelessly elegant set of bedding that's a little different from your basic white sheets. The delicate rowan berries on one side and fine stripes on the other have very different feels: one very natural, and one very classical, so you will almost have bought two new sets by investing in just one.

Organic cotton yarn is a go-to for those who need something that's durable, good quality, and cooling too. The thicker fibres are heavier than linen, but they didn't keep me too hot at night, which is a plus for hot sleepers.

Of course, these are expensive, in comparison to other sheets. However, they feel like good quality, weighty, and durable sheets, so if you're open to splurging a little, you'll reap the rewards of the extra spend.

What is it like to sleep on?

TOAST sends their bedding in beautiful bags. These are crafted from the same cotton poplin, so you can use them to store your sheets, spare bedding, or for anything that you’d normally allocate a drawstring bag for. I can see them being used for gifting.

The TOAST Rowan Print Bedding comes pristinely ironed and in perfect condition, ready to lie across the bed. I could feel the crisp, delicious sheets and — quite frankly — I didn’t wait until the evening to snuggle up in them. They were too inviting to resist.

I have a king-sized bed and standard pillows, so I bought the duvet and pillows accordingly. The sheets fitted perfectly around all four corners of both, with neat envelope fastenings on the pillows and the duvet fastens with delicate buttons. This means it’s easy to make up and strip the bed, but the sheets also stay in place in the night. I move around a lot in my sleep, but the snug, secure fit meant that everything stayed perfectly in place. What else would you expect?

The first night that I climbed into my pristine TOAST Rowan Print sheets felt like a treat. They look and feel exactly like the kind of cotton you’d get in a luxury, boutique hotel. And let me tell you, that doesn’t change with time. These maintained a beautiful balance of crisp, clean lines and soft, gentle fabric. They’re a joy to sleep in, whether you have sensitive skin and high standards for your sheets, or whether they’re your first expensive set.

Cotton is well-known for being a great material if you need to be kept cool and, as a hot sleeper, I wanted to really put this to the test. I’ve had three months of sleeping in these sheets and have marvelled at how cool they’ve kept me. Of course, slippery bamboo sheets are even cooler, but these balance comfort and temperature regulation like nothing else.

Cleaning

Sometimes, expensive sheets can be a bit fiddly to wash, but TOAST has kept things really easy. They recommend a simple machine wash, at 60ºC, on a gentle cycle. Mine washed and dried really easily and the buttons were unaffected, even by my vigorous washing machine.

Sustainability

I don't always add a sustainability section to my bedding reviews, but when a brand has done a lot of work behind the scenes, I like to shout about it.

Cotton can be difficult to buy sustainably these says, but TOAST has a commitment to sustainability, which they call their Social Conscience Report. They say "every product we make is created from the hard work of many hands and we aim for each one to be responsibly made. We focus our efforts on the areas we believe will have the biggest impact. Our social conscience framework covers three key areas: cherish materials and make; minimise waste; enrich and educate." It's nice to know that you're sleeping on sheets that both feel and do good.

How does it compare?

Luxury bedding can be hard to choose between, would Piglet and Bed be a better bet? Or Rowan and Wren's? I love them both, but they offer something very different. What's special about TOAST's Rowan Print bedding is that it balances that delicate, elegant style with some homeliness too. If you want luxury bedding that's lighter than the heavy, cotton poplin of TOAST, Piglet In Bed's linen is perfect. They have lots of style options and the linen feels lighter and softer against your skin, especially if you get night sweats.

Alternatively, if you want crisp, cotton bedding, The White Company is another competitive place to shop. Their price points are lower and, whilst you won't have colour options, I can't fault them. My family and I have had their bedding for decades and it's lasted really well. I'll let you know how things go with the TOAST Rowan Print Bedding, but so far, so good.

Should you buy it?

If you're in the market for some stylish, luxury bedding, the TOAST Rowan Print Bedding Set is perfect. It's been a dream to sleep on and is certainly the most stylish set in my collection.

How we test

At woman&home, we put every set of bedding through rigorous testing before making any recommendations—because when it comes to sleep, the details matter. There’s a whole science behind why and how we sleep, and I’ve delved into the research to understand what makes a great night’s rest. I take those insights and apply them directly to the bedding we review.

I examine the fabric composition, pointing out whether brands are using pure weaves or blending materials. I’ll break down what each fabric means for your comfort and sleep quality—then put it to the test myself.

I sleep in these sheets for months, keeping them in rotation to compare how they feel over time. Using a sleep tracker, I assess their performance across different seasons and temperatures, noting how they hold up against my skin through every shift in weather. No detail goes unnoticed.

From washing and ironing to comparing them with other options on the market, I cover everything you need to know. By the end of my review, you'll have a clear picture of whether these sheets offer true value for money and if they’re the right fit for you. And if you still have questions? Feel free to reach out—I could talk about sleep all day (and night!).