Aldi launches ‘Christmas on a Plate’ - delivered straight to your door

Aldi has partnered with Great British Menu chef Neil Rankin to create ‘Christmas on a Plate’ - a full roast dinner, which will be delivered straight to your door, via Deliveroo.

For anyone hoping to impress their family at Christmas, but can't be bothered with the hassle of making a whole roast, then the Aldi meal, which is the price of a £5 donation to food charity Neighbourly, is a perfect way to celebrate. 

Available to order from 12th December on the Deliveroo app, you can choose from the classic Turkey roast or a vegan option - all made with food from Aldi’s Specially Selected range. 

The launch comes as the supermarket’s research reveals 47 percent of Brits are planning more than one Christmas dinner this year, despite nearly 11million saying cooking a roast dinner is too stressful.

The study also showed that one in four (26 percent) plan to cook Christmas dinner for the first time, while nearly half (46 per cent) of Brits will opt for traditional turkey roast with all the trimmings.

The special early Christmas dinners will be available in London, Edinburgh and Manchester on Sunday 13th December.  

Scotland-born chef Neil Rankin, who has partnered with Aldi, is a regular on The Great British Menu and previously worked at Jamie Oliver’s Barbecoa. He was also the head chef at Pitt Cue and John Salt and went on to open his own restaurant, Smokehouse, in autumn 2013.

“After a year unlike any other, we want to give our customers a treat by taking the stress out of cooking at home, which is why we’ve partnered with Neil Rankin and Deliveroo to create Christmas on a Plate," Julie Ashfield, Managing Director for Buying at Aldi, says.

She goes on to say: “We believe that everyone should be able to enjoy quality food not just at Christmas, but every day of the year, and that’s why all proceeds of our initiative will go to Neighbourly, supporting local charities and communities.”

Earlier this month Aldi confirmed it would extend its trial of click and collect to more than 200 stores by Christmas.