If there's one thing that's guaranteed to get us excited, it's the arrival of a gorgeous new clothing collection - especially when it's one from the ever-expanding designers at Debenhams. And the latest drops from Principles by Ben De Lisi certainly don't disappoint - think geometric prints and stand-out colours, but in classic cuts and well-tailored styles you'll feel comfortable wearing every day.
And this season's campaign imagery features the gorgeous Helena Christensen - the perfect star for the brand. Ben De Lisi says: 'Helena embodies all that my Principles customer is: confident, womanly and smart. She is an iconic beauty.'
Speaking of the collection, Helena says: ''The collection is modern but with a bohemian touch. I would wear the pieces to either a special dinner or wherever I wanted to stand out and look unique.'
And with that sentence, Helena has perfectly captured our thoughts on the new collection - wearable, flattering, trendy and just that little bit different. In other words, perfect for the fashion-forward moden woman!
Shop the new season Principles by Ben De Lisi collection in-store and online now at Debenhams.com
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