Mint Velvet, our go to brand for relaxed glamour, launches ICONS collection

Mint Velvet
Eloisa Johnson
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published
in Features

It’s been ten years since Mint Velvet first landed on our high street.

Starting life at CEO and founder Liz Houghton’s kitchen table over cups of fresh mint tea with her two friends, Mint Velvet has grown rapidly over the past decade. They now have over 47 UK boutiques, 86 concessions (they’re consistently one of John Lewis & Partner’s best-best selling brands), 40 international outlets and a thriving ecommerce site.

With a focus on being a lifestyle brand with more to offer than just beautiful clothing, 2017 saw the launch of their successful podcast, WEAREWOMEN, and they have also partnered with some incredible charities as part of their MVGiving initiative over the years.

Their relaxed glamour ethos is at the heart of the brand, creating gorgeous and wearable pieces that are sure to be staples in your wardrobe for years to come. Bestsellers include classic black leggings - an off-duty essential (they’ve sold over 180,000 pairs since they started!) - to fashion-forward animal print blouses, which are a personal favourite of ours - they look so great with jeans! The Mint Velvet sale is well worth checking out too. 

Mint Velvet

Buy it here for £32

And we can’t not mention the super soft buttery leather jackets that Mint Velvet are known for. They’ve been with the brand since the beginning 10 years ago, which we think only proves their timelessness.

MORE:This Marks and Spencer dress will be the season's sell-out item, according to our fashion director

Perfect for dressed-down weekends or layering over pretty floral dresses the versatility of their classic biker jackets means you’ll treasure it for years.

Mint Velvet

Buy it here for £279

So what’s next for the brand?

Look out for the ICONS collection, an ode to Mint Velvet through the decade, it launches next month in celebration of their 10th birthday.

MORE:H&M are selling a £25 dupe of one of Duchess of Sussex’s iconic dresses

And just in time for party season too – you’ll want to snap this sequin number up before it’s gone, we predict a sell out!

Mint Velvet

Which is your favourite Mint Velvet piece?

Eloisa Johnson
Eloisa Johnson
Fashion Editor

Eloisa works as the Fashion Editor across eight of Future’s publications, including woman & home magazine. Anything visual is her thing. She’s always on the lookout for inspiration, has countless moodboards, and loves researching and compiling the shopping pages and styling shoots - from still life photography to working with models and real women of all ages, shapes and sizes.

She has spent over a decade gaining industry experience with brands including Condé Nast Brides, ELLE US, Harper’s Bazaar, M&S, Next, The Daily Express, and Vogue Australia to name a few. There have been many highlights over the years from shooting in sun-soaked destinations to assisting on Vogue shoots, including one with legendary photographer David Bailey.

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