Holly Willoughby’s dresses are often from one of these 12 fashion brands

Holly Willoughby's dresses are often much admired by fans, eager to recreate her signature, elegant style. It’s not every daytime television presenter who becomes a bona fide trendsetter, however, when it comes to Holly, that’s exactly what she is. 

The This Morning co-host shot to style stardom when she wore a rainbow sequin Ashish dress for an appearance on The Jonathan Ross show in 2017. The stunning garment sent fashion fans into a frenzy and paved the way for many more covetable dresses to come. 

Happily for us, Holly’s sartorial taste doesn’t always involve a four-figure price tag. In fact, she’s a big fan of the high street, often wearing pieces from the likes of Zara, Ghost, & Other Stories, and Nobody's Child. Styled by Danielle Whiteman, her looks center around fitted silhouettes with feminine detailing such as puffed sleeves and ruffles, and matchy-matchy color palettes. If you want to emulate the TV star's style but need a little confidence boost, we'd recommend pairing Holly's dresses with a piece of the best shapewear.

Holly is a constant source of style inspiration, and the TV star gives her followers a look into her everyday wardrobe (including all her best dresses!) on Instagram. Creating stampedes to snap up her latest outfit, Holly has the power to make items sell out at record speed, but we've found her 12 go-to brands below. And you can shop them right now. 

Where to buy Holly Willoughby's dresses

Launched in 2015, Rixo helped introduce the idea of the mid-spend dress, offering flattering and original printed silk midis for between £200 and £300. The brand is a fashion editor's favorite and Holly is also a devoted fan, often reaching for pretty floral styles while on the sofa with Phillip Schofield. 

If you're after dresses to hide a tummy, Ghost is a good option to have on your list as their range is full of loose floaty frocks. Since relaunching with a new design direction in the 2010s, Ghost has become a destination for eye-catching yet wearable dresses with a vintage appeal. Many of Kate Middleton's dresses are also from this brand. Recently it has become a favorite for Holly, who has worn a number of the brand's dresses while on This Morning. Many of them promptly sell out but they do sometimes come back in stock so it's worth checking back.

Blasting onto the fashion scene in the nineties, Kate Spade became known as the purveyor of affordable ‘IT’ bags (everyone from Gwyneth Paltrow to Sarah Jessica Parker had one). The brand is far from a one-trick pony: its dresses also pack plenty of style appeal, as displayed by Holly when she posted a picture to Instagram of her wearing the burgundy cloud dot shirtdress. Holly matched the pink spots with a pair of pointed-toe courts. 

When looking for smarter style dresses that still have fashion-forward appeal, Whistles is the number one choice. So it’s no small wonder that Holly relies on the British brand for pulled-together looks when making television appearances. The star shared an Instagram selfie to show off her summery black and white Yasmin polka-dot mini dress, which she paired with elegant point-toe beige courts—but which could just as easily be styled with knee-high boots and a chunky knit for a more winter-friendly option. Never one to shy away from bold color, Holly also wore the brand's yellow Isla Dandelion dress with a pair of CM Jewellery Designs earrings.

It would seem even celebrities aren’t immune to a Zara lunchtime dash, as Holly showed her love for the brand with a purple printed mini dress that sported a ruffled hem from the Spanish chain. She teamed the dress with sheer Heist tights and black heeled boots from & Other Stories. After the dress was posted on Holly’s Instagram account, it flew off the shelves, however, Zara is constantly coming out with similar printed styles that we can all make the most of.

Founded in 2001 by Jane Lewis, Jane has become synonymous with premium quality and elegant, timeless style. It is a go-to brand for the Royals (both Duchesses Sussex and Cambridge are fans), and Holly opted for the floral print, fluted-hem Kalista dress when interviewing comedian Michael McIntyre on ITV's This Morning. Ringing in at £650 it’s certainly not the thriftiest of buys, but the classic silhouette and versatile print mean it’s a true wardrobe keeper.

Although it might be more readily known for its beautiful interiors offering, Anthropologie is also a treasure trove for stylish dresses that won’t be found anywhere else on the high street. Case in point—the Annette dress that Holly sported, which features a classic midi style, puffed sleeves, and an unusual pansy print that all make it a statement piece. It also has matching face masks and hair ties if you want to go for the full look.  

Insta brand Réalisation Par became the label to know in 2018 when its leopard print Naomi slip skirt was spotted on trendy celebrities, influencers, and fashion editors around the globe. Fast forward to today and it remains a destination for dresses with cool-factor. Holly demonstrated this perfectly when she wore The Alba slip in dahlia print, which she styled for autumn by layering it over the top of an & Other Stories white Victoriana shirt and teaming it with tan leather boots by Maje.

While you might not have heard of Coco Fennell, if you’re a dress lover, it’s one to get familiar with. Launched in 2011, the British brand specializes in flattering retro-inspired frocks made in small batches to limit waste. Holly wore the ultra-feminine Rose Loren Dress for a This Morning appearance when she styled it with her favorite beige court shoes from Gianvito Rossi. While the brand is constantly changing their styles with the seasons, they do continue to offer a selection of dresses that have the same fifties silhouette, with an equally kitsch print. 

A key brand in Holly’s wardrobe, & Other Stories often features in her on-screen looks. The presenter has previously been seen in their pretty black and white puff sleeve midi dress that has a knee-high split, as well as a purple floral midi dress number. This style seems to be a staple for the chic high-street brand with enviable designs hitting the shelves each season, but they're also a great source of winter fashion as the brand has a strong offering of slimming dresses with sleeves to keep you warm but stylish all season long.

A cult brand in the late nineties thanks to its controversial FCUK campaign, French Connection has struggled to keep its top-dog status on the high street in recent years. However, with strong more recent collections, this is set to change. One of the standout pieces Holly has been seen wearing is the Elao Verona crepe mid, which sports a versatile midi shape that works just as well with the smart stilettos with which she teamed it as it would with knee-high or ankle boots. And it's not just dresses where this high-street icon excels, they also offer some of the best jeans around - so might be a good excuse to stock up on your denim too.

Founded back in 2013 by Hannah Coffin who worked in the fashion industry for 10 years previously, Needle & Thread has since been a destination for gorgeous occasion wear frocks. With attention to detail at the forefront of design, each piece looks like it should come with a high-end designer price tag. Although still on the pricier side, you can get a mini or full gown for around £300. 

Holly often wears the brand for fancy occasions and TV appearances and often her stylist, Danielle, will rent the looks from rental fashion sites including Hurr, By Rotation, and My Wardrobe HQ so this is always an option to get to wear these stunning styles.