Holly Willoughby is known for her great sense of style, wowing fans every day on This Morning with her fashion choices.
So when we saw she was wearing high street favourite Reiss for Wednesday's dose of This Morning, we couldn't wait to grab it.
HOLLY WILLOUGHBY OUTFIT TODAY: Reiss Gemima button collar knitted dress - £195, Reiss.com
Fans can get Holly Willoughby's dress today on This Morning for themselves, by heading to Reiss' website. The dress is still available in Small, Medium and Large, so act quickly!
However, it is selling out very fast, so if you want it, make sure to buy it ASAP.
This dress would be perfect for a day at work with black heels, or a more casual day out, if paired with some white trainers. The ideal transitional piece for autumn!
Holly shared her outfit on Instagram, as she does every day that she presents This Morning.
She captioned it: "Morning Wednesday... see you on @thismorning at 10am... the beautiful Mary Berry on today. Dress by @reiss boots @majeparis."
Holly paired the gorgeous dress with a pair of black ankle boots - perfect for the autumnal weather.
The presenter, who co-hosts This Morning with Phillip Schofield is known for her love of Reiss and often wears their pieces on the show.
Shop today's dress here.
Has Holly Willoughby worn Reiss before?
Holly is a big fan of Reiss fashion and has worn it several times before on This Morning.
Earlier this year, she wore a gorgeous blue ruffled shirt. It's sadly out of stock now, but you can find a similar version from Reiss here.
She also wore a stylish black pencil skirt from Reiss back in March, which is still in stock! View the skirt here.
Dupe of Holly Willoughby outfit today
For a discounted version of Holly's button down dress today, head to John Lewis and grab their Camel Damsel in a Dress Adie Button Detail Dress.
The dress is almost identical to the one Holly is wearing today and is reduced from £169 to £109.65!
We think you look amazing as always, Holly!
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