I can’t believe this Boux Avenue bra is wire-free - it's so soft and comfy yet still gave my bust a boost

It's the perfect balance between comfort and lift

a composite shot of a model wearing a bra next to the flatlay bra
(Image credit: Boux Avenue)
Woman & Home Verdict

This pretty pink bra really surprised me as it lifted and supported my boobs without the need for an underwire. It's comfy and stylish - perfect for a little extra support on days when you don't want to wear anything too structured.

Reasons to buy
  • +

    Lightweight and breathable

  • +

    Flatters boobs

  • +

    Subtle lift

Reasons to avoid
  • -

    May not be supportive enough for those with very large busts

  • -

    Limited sizing range

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When it comes to non-wired bras, they are most often very soft and thin, and are designed to be to be comfortable rather than lifting or particularly supportive.

As a lover of all things comfy, I have a few wire-free bras and will opt for them when I’m having a cosy day in my loungewear at home or just don’t feel like wearing anything to rigid. I wouldn’t usually go for one if I wanted some extra lift or a boost to my cleavage, but that has totally changed now that I’ve discovered the Boux Avenue Comfort Microfibre Plunge Bra.

Specifications

Price: £22

Band size: 28-38

Cup size: A-DD

Padding: Light

Wired: No

I wore this bra for a couple of days while testing out the most comfortable bras and it really impressed me. The silky microfibre fabric and wire-free cups felt gorgeous to touch so I knew that I was going to enjoy wearing it, but what I hadn’t expected was the added lift that the plunge front bra gave to my chest.

I was impressed with the support it gave my 36B boobs, and the low-cut front and light padding actually gave my cleavage a subtle boost too. It’s the perfect blend of everyday support and comfort and I’ve worn it again and again. It's up there with the best bras I've worn and feels like a nice balance between a bra and bralette.

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While it doesn’t give me as much sturdy support as my wired and fully padded bras for a busy day at work or running errands, I was surprised by how well it looked after my bust while I popped to the shops or did the school run. It adds hold and lift while being soft and velvety smooth against skin, and sat very sleekly under clothing.

I wore the soft Boux Blush colour way for a full day before washing and wearing again, and while testing it out, I considered the fabric, shape, support and overall comfort.

a picture of the bra next to matilda wearing it

(Image credit: Matilda Stanley)

Boux Avenue Comfort Microfibre Plunge Bra : Comfort & Fit

The plunge front of this non-wired bra is flattering on boobs without being too revealing, and it will sit neatly under a V-neck top without any fabric peeking out. The lightly padded, microfibre cups feel soft while still adding shape and smoothness to my bust, and there’s a decent amount of lift to give my chest a subtle boost while being super comfortable to wear all day long.

It's made from 88% polyamide and 12% elastane, with a polyester lining which feels fresh and cool against skin, and I imagine it’ll be a good choice even during the very hot months of high summer.

It adds hold for my chest, but i'm not sure it would offer the same level of support for anybody with very large boobs. The sizing only goes up to a 38DD, so it might not be the one for you if you're on the hunt for the best bras for larger busts.

a composite shot of a model wearing the boux avenue comfort microfibre bra and a flatlay shot

(Image credit: Boux Avenue)

Boux Avenue Comfort Microfibre Plunge Bra: Style

I love the glossy fabric and the sugary pink colour of this bra. The lace and embroidery-free finish keeps it smooth and sleek too, so you can wear under tight fitting tops without any worries about it looking lumpy and it’s a great choice for anybody on the hunt for smoothing bras for back fat.

The straps at the back can be crossed over too, making it a winner for wearing under fancy wedding guest dresses or racer back vests. It's also available in a chic black and a fresh white colour so you can find a shade that suits you.

Boux Avenue Comfort Microfibre Plunge Bra: Care

This one is machine washable which is a nice change from my traditional structured and delicate bras that often need to be hand washed. I washed it on a cool rinse, and it dried quickly. When I wore it again, it felt like new and had held its shape and hold really well.

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Matilda Stanley

Matilda Stanley is a freelance style editor covering all things fashion, beauty and interiors. She writes and styles for both print and online and covers everything from the latest catwalk trends to bargain skincare buys. With over fifteen years of experience in the industry, Matilda has worked on TV shows including 'Gok's Fashion Fix', and written and styled for publications including Closer, Heat, Bella, Look, Woman, Good Housekeeping, Now, and The Daily Mail.