How to choose the best colour swimsuit for pale skin - tips and expert advice

We've got some top tips on choosing flattering swimsuits that give cool skin tones a healthy glow

best swimsuit for pale skin header, three images of three women in swimsuits
(Image credit: Heidi Klein, Oysho, Gant)

Finding the right swimwear can be tricky for anyone, but choosing the best colour swimsuit for pale skin is another challenge in the summer season. From the colours that will enhance your natural features to avoiding shades that can wash you out, this is a shopping task that requires a bit of know-how.

With the right advice, you can get a fabulous swimsuit that complements your skin tone, whilst also getting the correct swimwear for your body shape. For those with fair complexions, understanding the nuances of colour and how it interacts with your skin tone is key, so we're here to help. With the help of an expert we've put together some our top swimwear pieces, including some of the best bathing suits for women over 50, all with pale skin in mind.

If you're wondering what colour suits me, falling into the category of having cool undertones means certain shades will complement your natural colouring better than others. However, the wrong choice can leave you looking washed out or overly pale—we've all been there!

This is where expert advice is crucial, so we've spoken with Chelsie Tia, Fashion Lecturer and Trend Researcher at London College of Fashion, to get her top tips on selecting the best colour swimsuit for pale skin. Chelsie has a wealth of knowledge, offering insightful and practical advice that should get you shopping in no time.

Blue and Navy

Navy blue and other deep shades of blue are an excellent option for those looking for the best colour swimsuit for pale skin. This timeless colour has been a favourite choice for swimwear since the 1950s, often associated with classic, nautical-inspired looks.

"Shades of navy blue sit beautifully against paler skin," Chelsie says. "When paired with a polka dot or stripe print, navy blue is perfect for a retro-inspired beach look." This colour gives off a vintage feel while ensuring you look chic and stylish.

Jewel Tones

While black is often worn for its slimming properties, it can be too harsh against pale skin. Instead, consider buying pieces in deep jewel tones like emerald green, sapphire or mulberry .

"A rich emerald green creates a more harmonious look and avoids the stark contrast that black can produce," Chelsie advises. This shade not only complements pale skin but also makes you look glamorous too.

Cool Dark Brown

Neutral shades like tan, beige or white can wash out pale complexions, making you look more ghostly than glowing. Instead, choose deep and cool-toned browns. "These colours add contrast without overwhelming your skin tone," Chelsie advises.

Plus, they pair beautifully with neutral-tone beach accessories like rattan sun hats or block heel sandals, creating a coordinated and sophisticated look for the beach or poolside.

Coral, Red and Pink

If you have pale skin, you have cool undertones so to balance this, Chelsie recommends choosing warm shades like rosy corals or pinkish reds. People looking for the best colour swimsuit for pale skin often discount reds and pinks, but Chelsie explains why they're a great option:

"These colours help to bring out natural blush tones in your cheeks and lips, giving the illusion of a more tanned complexion," she advises. For an added touch of sophistication, she says ''try matching your lipstick and accessories to your swimsuit, this will complement your natural undertones''.

FAQs

What colour swimsuit is most flattering?

People often choose black swimsuits when on the hunt for flattering swimwear for your body shape, however, if you have pale skin it's best to choose shades which add dimension to your look.

Navy is a great alternative to black, so it tops our list when it comes to the best colour swimsuit for pale skin.

What colour swimsuit makes you look tan?

For people with naturally cool undertones, pinkish red shades are the best choice for giving you a healthy glow.

Chelsie advises, ''opt for coral, peach, or light pink shades to give the appearance of a subtle tan." Also, pastel colours like light blues or blush pink are excellent choices too.

What are the best bathing suit colours for pale skin and red hair?

The best bathing suits for pale skin and red hair are jewel tones, Chelsie advises, "choose emerald green or a deep teal colour" as they highlight the rich undertones of red hair and enhance your natural colouring through providing a contrasting colour.

chelsie tia contributor
Chelsie Tia

Chelsie Tia is a trend researcher and forecaster, alongside being an Associate Lecturer in fashion history and cultural studies at London College of Fashion. Her expertise is in womenswear, digital fashion, and sustainability.

Molly Smith
Fashion Writer

Molly is a fashion writer for woman&home, whose journalistic career began with her enthusiasm for fashion. Having always been an avid writer, she has contributed to publications covering a variety of topics.

After graduating from her master's in Fashion History and Cultures, she transitioned to teaching at London College of Fashion, where she taught in fashion studies. Now, passionate about writing on the significance of fashion, she is dedicated to inspiring others through the power of dress.

Molly loves staying in the know with the latest fashion trends, and following celebrities for inspiration. Outside of work, she enjoys browsing vintage markets, reading a good novel, or trying new restaurants around London.