The 9 best gradual tans for an effortlessly easy and streak-free natural summer glow
Delivering a fuss-free, subtle healthy appearance, the results of these gradual tans mirror the glow after a week-long holiday spent in the sun


Boasting non-daunting, easy-to-apply formulas, the best gradual tans are a must-have for those looking to perk up their complexion with a subtle sun-kissed glow - without any dreaded orange streaks.
While formulas such as the best fake tan for mature skin might impart a holiday-worthy glow in a matter of hours, or immediately in the case of the best instant tans, they also require plenty of prepping, scrubbing, moisturising and showering, too. So, what's the answer if you don't have time (or energy) for the full shebang, yet you're still yearning for a complexion with a healthy golden hue? Enter, gradual tans.
Tanning Expert, Michaella Bolder is a particular fan of this fuss-free and simplistic method: "The great thing about gradual tan formulas is that they contain deeply nourishing properties, that enable you to customise your own tanning results at home whilst caring for your skin," she says. Whether you’re new to self-tan, wanting a natural-looking glow, or simply wondering how to make a tan last longer – we share our 9 favourite tried and tested gradual tan formulas available on the market.
Best gradual tan deals
Recent updates
These deals are checked daily and we will continue to do so to ensure that all of the products below are still in stock, still discounted and, most importantly, are the very best deals around at the moment.
You can now save a huge 36% on Tan Luxe's popular illuminating gradual tan in the Amazon Spring Sale. Boasting a lotion and oil hybrid formula, this gradual tan unlocks a natural bronzed glow in jut one hour - while also nourishing, smoothing and toning the skin.
Snap up the widely talked about Dove DermaSpa Gradual Tan, while it currently has an impressive half price discount. Truly sunshine in a bottle, this formula not only imparts a subtle bronzed glow, but is also enriched with hydrating natural seed oils that keeps the complexion moisturised for up to 72 hours.
Add a touch of warmth to the skin with this hydrating tinted serum, which now has 20% off. Equipped with arnica and vitamins C and E, this lightweight formula leaves an even natural, golden glow - which is especially impressive when applied onto the legs.
The 9 best gradual tan buys, reviewed by our beauty team
RRP: £18 | Texture: Lotion | Key ingredients: Hyaluronic acid, marine algae, blueberry and raspberry seed oils | Shades available: 2
We're always keen to stock up on anything that contains high levels of skin-loving ingredients, which work to hydrate, protect, smooth, soothe, and firm skin, so this St.Tropez option was a no brainer. Offering a slightly deeper finish than some of the other best gradual tan options on the market, this super-effective formula goes on like a dream and there is no need to apply two or three layers, so it's also a great time saver. The texture spreads really nicely and covers your limbs without missing a spot (winner), so no nasty streaking here. A proper trustworthy gradual tan offering that will not let you down.
For
- 72 hours of hydration
- Hydrates, protects and smooths skin
- Two shades available
- Buildable
- Light-weight
- Non-sticky
Against
- None, it's pretty perfect
Best budget
RRP: £8.75 | Texture: Lotion | Key ingredients: Cell-Moisturisers®, natural seed oils | Shades available: 2
I must admit, I've relied on this formula for years now. I've raved about it so much that I've introduced it to all my friends. While it's undoubtedly a staple throughout the summer months, I actually use this gem all year round - as I love its results that much. Despite not having a guide colour, it's very easy to apply and I get a seamless, streak-free finish with every use. After finding myself Googling how to get fake tan off hands one too many times, I personally choose to apply the lotion with a mitt to ensure an even application. It effortlessly glides onto the skin, while also drying down fast and without transferring onto my clothes or bedsheets. Plus, considering its affordable price tag, I'd say this formula is pretty close to perfect.
For
- Naturally-derived DHA
- Hydrates the skin
- Easy to apply
- Doesn't transfer
- Natural finish
Against
- No guide colour
Best for sensitive skin
RRP: £12 | Texture: Cream | Key ingredients: Apricot oil | Shades available: 2
You don’t have to break the bank to get a good glow. This Garnier gradual self-tan lotion lends limbs a natural hint of colour that can be built up from soft and subtle to a 'whoah!' glow. Brimming with hydrating apricot oil, its moisturising formula challenges some of the best body moisturiser. We used a mitt to apply the cream, buffing it in for an even, streak-free finish, which also meant we avoided tell-tale orange hands. We did find the formula is a little sticky when you first apply it, but it soon sinks in and begins to develop. The one downside? It does have that distinctive fake tan scent.
For
- Lightweight formula
- Hydrates and moisturises skin
- Suitable for sensitive skin
- Streak-free finish
Against
- Strong 'fake tan' smell
- Slightly sticky
RRP: £6.99 | Texture: Lotion | Key ingredients: Anti-aging Coenzyme Q10 | Shades available: 1
We really liked this Nivea gradual tan option and found it was one of the best fake tan for pale skin options, as it provides a gorgeous natural-looking glow. The lotion boasts a fruity floral aroma, so it had none of that dreaded fake tan smell. The lightweight lotion absorbed easily into our skin and left it looking plump and hydrated instantly. It did slightly sting as we applied just after shaving, so it might be worth leaving to apply the day after a shave. Beauty Director, Sarah Cooper-White tried it for herself and says: "Normally gradual tans leave my knees looking patchy and orange but this didn't, it glided onto my limbs and was completely streak-free and evenly balanced."
For
- Suitable for face and body
- Lightweight lotion
- Easy to apply
- Delivers subtle glow
- Fresh floral and fruity scent
Against
- Stings when applied after shaving
RRP: £25 | Texture: Lotion and oil hybrid | Key ingredients: Raspberry seed oil, vitamin E and aloe vera | Shades available: 1
This Tan-Luxe option has a oil/lotion hybrid formula which glides effortlessly across skin, melting in like butter and unlocks a natural, bronzed look that adapts to your skin tone. Laced with raspberry seed oil, vitamin E and aloe vera, it hydrates, smooths, and firms skin, too - and it’s odour-free. We also found that it develops faster than most – delivering a subtle glow after just one hour. Wait another three hours and your skin will look seriously radiant. It also was our favourite formula for using as a fake tan for your face out of the gradual tan options we tried. And while it is pricier than some, we think it's well worth it.
For
- Absorbs quickly
- Skincare ingredients
- No fake tan smell
- Speedy developing
- Works great on the face too
Against
- On the pricey side for a gradual tan
RRP: £34 | Texture: Lightweight cream | Key ingredients: Organic aloe vera, ginkgo biloba extract and bladderwrackr, witch hazel, glycerin | Shades available: 1
This serum-meets-moisturiser formula is tinted in colour which allows for an easy and seamless application when applied with long, circular motions. It’s worth noting that you need quite a few pumps to cover the entire body – so if you like it as much as we do, the bottle will run out fast. That said, we can confirm that this gradual tan delivers a believable lightly-bronzed radiant finish that looks as though you’ve just come back from holiday. It also boasts slow-releasing DHA, which means results will continue to develop for up to 72 hours after application. Oh, and there’s also a cocktail of powerhouse skincare ingredients to hydrate, moisturise, smooth, and soothe skin, too.
For
- Scented with cocoa
- Slow-releasing gradual tan
- Skincare ingredients
- Long-lasting results
Against
- Have to use a lot to cover entire body
Best hydrating
RRP: £13.99 | Texture: Lotion | Key ingredients: Avocado extract, bentonite and shea butter | Shades available: 1
Ideal for the summer months, this everyday tanner instantly moisturises dry skin with avocado extract and shea butter, while gradually developing into a subtle tan. It’s a great pick for fake tan first-timers as well as those who want to top up their tan post-holiday. After a few hours, we noticed that a gorgeous subtle glow appeared, that was both streak-free and natural looking. It wasn’t as deep as expected but this meant you could truly control the level of colour and meant we just had to apply a little extra the next day to get the perfect level of faux holiday glow. The downside? The cocoa butter scent is quite overpowering and sweet - but we'd say it's definitely worth it for the results.
For
- Hydrates and soothes skin
- Quick-absorbing
- Great for everyday use
- Mess-free application
Against
- Strong scent
Best for tanning legs
RRP: £42 | Texture: Serum | Key ingredients: Vitamin C, natural caramel and shea butter | Shades available: 1
If you’re after a quick glow booster, specifically designed for your legs, consider this tanning serum from This Works. Powered by vitamin C and shea butter – this skin savvy serum (that also smells amazing) bolsters radiance and locks in moisture for luminous limbs. It also contains DHA to build a bronzed, healthy-looking glow. We applied it onto clean, dry skin using our hand, but you can also use a mitt to apply. If you do use your hands just be sure to wash them immediately after application. We adore the instant glow you get from this serum and noticed that after a few hours, our legs looked nicely tanned. We're officially hooked and will be using this prior to weddings, parties, and holidays.
For
- Moisturises skin
- Delivers sun-kissed glow
- Lovely scent
- Suitable for all skin types
Against
- Fades quickly
Best luxury
RRP: £35 | Texture: Lightweight cream | Key ingredients: Coconut and soy oil, Vitamin E | Shades available: 1
We wondered what could justify this gradual tan being expensive, turns out it’s worth every single penny, and possibly the best gradual tan luxury option we tested. Beauty Writer, Annie Milroy says: "I was shocked at just how luxe and unique this product is. The first thing you will notice is the irresistible scent made up of pear, mandarin mixed with sandalwood, and musk. When I say this is one of the best smelling body lotion buys I have ever used, I am in no way exaggerating." She continues, "The super lightweight lotion absorbed instantly and left my skin feeling silky soft. It left lovely sun-kissed colour and secured me lots of compliments from my team on its transformative powers."
For
- Ultra-moisturising
- Gorgeous scent
- Absorbs instantly
- Streak free
Against
- Expensive
How we tested the best gradual tans
A selection of the gradual tans that we tested for this guide
When it comes to finding the best gradual tan, we were spoilt for choice. From drops and mousse to mists and creams, there are so many new sophisticated self-tans out there which makes finding ‘the one’ a tricky task. To filter out the best gradual tan from the rest, we tested a wide variety of gradual tans from different brands at a range of price points and considered an array of features, in order to find the nine very best formulas on the market.
As with the best bronzers, we were looking for the gradual tan that blends in seamlessly, adding warmth without looking too obvious. We applied each product more than once over the course of a few days to see how it developed, checking for patches and streaks. We also looked out for application ease, whether the tan transfers onto clothes and how it fades.
How to choose the best gradual tan
If you're in the market to add a gradual tan into your self-tan repertoire, there are a few important factors to consider in order to find the specific formula that works the best for you...
- Formula: Gradual tans arrive in an array of variable formulas, from lotions to mists. Give thought to which texture works best for you and your skin type, for example a cream will be a stellar option for those prioritising hydration, whereas a mist may be more suited to those wanting a lightweight feel.
- Ingredients: Each gradual tan option will boast a varying list of ingredients, many of which can be found in popular skincare products. Looking at the ingredients will help you narrow down your choices depending on what your seeking from a gradual tan. For example, hyaluronic acid and natural oils will benefit those wanting to simultaneously hydrate the skin, aloe vera will help soothe the skin and ingredients such as bentonite and collagen will assist in firming your complexion.
- Number of shades: Consider how many shades the gradual tan arrives in, this will allow you to tailor the shade to suit your skin tone, plus you'll gain more control over the depth of tan that you desire.
- Price: The price tag of a product can often be enough to sway you in your purchasing decisions. Consider how often you'll be using a gradual tan, if the answer is lots then you might prefer to opt for a more luxury option, so you get more bang for your buck.
Your gradual tan FAQs, answered
What is gradual tan?
The clue is in the name when it comes to gradual tan, these are self-tanning products that develop slowly over time or with reoccurring application. This often means they boast a more subtle bronzed glow finish, that can be applied to suit the level of tan you desire - making them a less daunting experience than self-tan mousses or instant tans. Tanning Expert, Michaella Bolder also explains the long-lasting benefits of using a gradual tan: "They can offer an immediate golden glow to create a tan after 8 hours, with long-lasting effects for up to 7 days."
What is the best gradual tan?
The best gradual tan should not be easy to apply, but also delivers a subtle sun-kissed glow that can be tailored to achieve your desired depth of tan. Not to mention, many gradual tans arrive in a moisturiser formula which simultaneously work to hydrate the skin, too.
There are lots of stellar gradual tans available on the market, many of which are featured within this tried and tested guide, however notable options include the Dove DermaSpa Gradual Tan for those looking for an affordable product that requires easy application, alternatively Gatineau's Golden Glow Gradual Tan Cream is a great luxury option. That said, we must give honourable mentions to Palmer's Cocoa Butter Formula Natural Bronze Gradual Tanning Lotion and Tan Truth's Daily Gradual Tan.
How do you apply gradual tan?
Bolder says that incorporating the best gradual tan into your body care routine is the best way to keep your glow going, and make the most of their abilities. "I encourage my clients to incorporate tanning products into their daily body care routine so that it feels like an effortless application," she says. "I like to use it as part of my body care routine in the morning after I have showered, exfoliated my skin, and moisturized but there is no right or wrong time."
She shares some of her tried-and-tested tips to get the best application from your gradual tan.
- Prep is everything: "Always prep the skin correctly ahead of using any tanning products, shaving ahead of tanning is ideal however when using a gradual tan as part of your body care routine shaving is also welcome the day after you have applied your gradual tan."
- Scrub up: "Use a gritty oil-free exfoliant in the shower before tanning and every 3-4 days post tanning to buff away any dead skin."
- Moisturise dry patches: Use an oil-free moisturizer before tanning, focusing on any dry areas such as elbows, knees, hands, and ankles."
- Use a fresh mitt: "I always recommended any tanning products to be applied using a fresh clean tanning mitt. This enables a seamless finish without the need to wash your hands."
- Avoid streaks with long strokes: "Use long sweeping motions to apply the tan starting on the legs, and working up the body for a flawless finish."
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Sennen is Digital Beauty Writer at woman&home, where she shares the latest beauty launches, trending buys and personal product recommendations, from makeup and hair to skincare and nails. She is also a judge for the annual woman&home Haircare, Skincare and Beauty Awards.
Previously, Sennen achieved a First Class Fashion and Beauty Journalism degree at Birmingham City University, before undertaking her role as Junior Digital Fashion and Beauty Editor at FROW Magazine. During this position, she wrote about the latest industry news, new product launches, viral trends and thoroughly reviewed a lineup of beauty products. Since leaving FROW, Sennen has gone on to create fashion, beauty and lifestyle content with numerous brands, including Who What Wear UK, HuffPost UK and Harvey Nichols.
When she’s not writing about all things beauty, Sennen spends her spare time outside of work watching the latest Netflix series, doing lots of online shopping and going on countryside walks with her dog.
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