The 9 best gradual tans for an effortlessly easy and streak-free natural summer glow

Delivering a fuss-free, subtle healthy appearance, the results of these gradual tans mirror the glow after a week-long holiday spent in the sun

Collage of best gradual tans (L-R) Dove DermaSpa Summer Revived Gradual Tan, Tan-Luxe The Gradual Tan and St.Tropez Gradual Tan, on a neutral gradient background
(Image credit: Future/Brands)

Boasting non-daunting, easy-to-apply formulas, the best gradual tans are a must-have for those looking to perk up their complexion with a subtle sun-kissed glow - without any dreaded orange streaks.

While formulas such as the best fake tan for mature skin might impart a holiday-worthy glow in a matter of hours, or immediately in the case of the best instant tans, they also require plenty of prepping, scrubbing, moisturising and showering, too. So, what's the answer if you don't have time (or energy) for the full shebang, yet you're still yearning for a complexion with a healthy golden hue? Enter, gradual tans.

Tanning Expert, Michaella Bolder is a particular fan of this fuss-free and simplistic method: "The great thing about gradual tan formulas is that they contain deeply nourishing properties, that enable you to customise your own tanning results at home whilst caring for your skin," she says. Whether you’re new to self-tan, wanting a natural-looking glow, or simply wondering how to make a tan last longer – we share our 9 favourite tried and tested gradual tan formulas available on the market.

Best gradual tan deals

Recent updates

These deals are checked daily and we will continue to do so to ensure that all of the products below are still in stock, still discounted and, most importantly, are the very best deals around at the moment.

Tan Luxe The Gradual Tan
Get 36% off now
Tan Luxe The Gradual Tan: was £25 now £15.99 at Amazon

You can now save a huge 36% on Tan Luxe's popular illuminating gradual tan in the Amazon Spring Sale. Boasting a lotion and oil hybrid formula, this gradual tan unlocks a natural bronzed glow in jut one hour - while also nourishing, smoothing and toning the skin.

Dove DermaSpa Summer Revived Gradual Tan
Get 50% off now
Dove DermaSpa Summer Revived Gradual Tan: was £8.75 now £4.37 at Boots.com

Snap up the widely talked about Dove DermaSpa Gradual Tan, while it currently has an impressive half price discount. Truly sunshine in a bottle, this formula not only imparts a subtle bronzed glow, but is also enriched with hydrating natural seed oils that keeps the complexion moisturised for up to 72 hours.

The Works Perfect Legs Skin Miracle
Get 20% off now
The Works Perfect Legs Skin Miracle: was £42 now £33.60 at LOOKFANTASTIC UK

Add a touch of warmth to the skin with this hydrating tinted serum, which now has 20% off. Equipped with arnica and vitamins C and E, this lightweight formula leaves an even natural, golden glow - which is especially impressive when applied onto the legs.

The 9 best gradual tan buys, reviewed by our beauty team

How we tested the best gradual tans

selection of the best gradual tan that we tested for this guide

A selection of the gradual tans that we tested for this guide

(Image credit: Annie Milroy)

When it comes to finding the best gradual tan, we were spoilt for choice. From drops and mousse to mists and creams, there are so many new sophisticated self-tans out there which makes finding ‘the one’ a tricky task. To filter out the best gradual tan from the rest, we tested a wide variety of gradual tans from different brands at a range of price points and considered an array of features, in order to find the nine very best formulas on the market.

As with the best bronzers, we were looking for the gradual tan that blends in seamlessly, adding warmth without looking too obvious. We applied each product more than once over the course of a few days to see how it developed, checking for patches and streaks. We also looked out for application ease, whether the tan transfers onto clothes and how it fades.

How to choose the best gradual tan

If you're in the market to add a gradual tan into your self-tan repertoire, there are a few important factors to consider in order to find the specific formula that works the best for you...

  • Formula: Gradual tans arrive in an array of variable formulas, from lotions to mists. Give thought to which texture works best for you and your skin type, for example a cream will be a stellar option for those prioritising hydration, whereas a mist may be more suited to those wanting a lightweight feel.
  • Ingredients: Each gradual tan option will boast a varying list of ingredients, many of which can be found in popular skincare products. Looking at the ingredients will help you narrow down your choices depending on what your seeking from a gradual tan. For example, hyaluronic acid and natural oils will benefit those wanting to simultaneously hydrate the skin, aloe vera will help soothe the skin and ingredients such as bentonite and collagen will assist in firming your complexion.
  • Number of shades: Consider how many shades the gradual tan arrives in, this will allow you to tailor the shade to suit your skin tone, plus you'll gain more control over the depth of tan that you desire.
  • Price: The price tag of a product can often be enough to sway you in your purchasing decisions. Consider how often you'll be using a gradual tan, if the answer is lots then you might prefer to opt for a more luxury option, so you get more bang for your buck.

Your gradual tan FAQs, answered

What is gradual tan?

The clue is in the name when it comes to gradual tan, these are self-tanning products that develop slowly over time or with reoccurring application. This often means they boast a more subtle bronzed glow finish, that can be applied to suit the level of tan you desire - making them a less daunting experience than self-tan mousses or instant tans. Tanning Expert, Michaella Bolder also explains the long-lasting benefits of using a gradual tan: "They can offer an immediate golden glow to create a tan after 8 hours, with long-lasting effects for up to 7 days."

What is the best gradual tan?

The best gradual tan should not be easy to apply, but also delivers a subtle sun-kissed glow that can be tailored to achieve your desired depth of tan. Not to mention, many gradual tans arrive in a moisturiser formula which simultaneously work to hydrate the skin, too.

There are lots of stellar gradual tans available on the market, many of which are featured within this tried and tested guide, however notable options include the Dove DermaSpa Gradual Tan for those looking for an affordable product that requires easy application, alternatively Gatineau's Golden Glow Gradual Tan Cream is a great luxury option. That said, we must give honourable mentions to Palmer's Cocoa Butter Formula Natural Bronze Gradual Tanning Lotion and Tan Truth's Daily Gradual Tan.

How do you apply gradual tan?

Bolder says that incorporating the best gradual tan into your body care routine is the best way to keep your glow going, and make the most of their abilities. "I encourage my clients to incorporate tanning products into their daily body care routine so that it feels like an effortless application," she says. "I like to use it as part of my body care routine in the morning after I have showered, exfoliated my skin, and moisturized but there is no right or wrong time."

She shares some of her tried-and-tested tips to get the best application from your gradual tan.

  • Prep is everything: "Always prep the skin correctly ahead of using any tanning products, shaving ahead of tanning is ideal however when using a gradual tan as part of your body care routine shaving is also welcome the day after you have applied your gradual tan."
  • Scrub up: "Use a gritty oil-free exfoliant in the shower before tanning and every 3-4 days post tanning to buff away any dead skin."
  • Moisturise dry patches: Use an oil-free moisturizer before tanning, focusing on any dry areas such as elbows, knees, hands, and ankles."
  • Use a fresh mitt: "I always recommended any tanning products to be applied using a fresh clean tanning mitt. This enables a seamless finish without the need to wash your hands."
  • Avoid streaks with long strokes: "Use long sweeping motions to apply the tan starting on the legs, and working up the body for a flawless finish."
Sennen Prickett
Digital Beauty Writer

Sennen is Digital Beauty Writer at woman&home, where she shares the latest beauty launches, trending buys and personal product recommendations, from makeup and hair to skincare and nails. She is also a judge for the annual woman&home Haircare, Skincare and Beauty Awards.

Previously, Sennen achieved a First Class Fashion and Beauty Journalism degree at Birmingham City University, before undertaking her role as Junior Digital Fashion and Beauty Editor at FROW Magazine. During this position, she wrote about the latest industry news, new product launches, viral trends and thoroughly reviewed a lineup of beauty products. Since leaving FROW, Sennen has gone on to create fashion, beauty and lifestyle content with numerous brands, including Who What Wear UK, HuffPost UK and Harvey Nichols.

When she’s not writing about all things beauty, Sennen spends her spare time outside of work watching the latest Netflix series, doing lots of online shopping and going on countryside walks with her dog.

With contributions from