This wax gives my stubbornly flat brows a feathered, laminated look in seconds
A quick fix for unruly brows, Anastasia Beverly Hills Brow Freeze is my pick of the Cyber Monday sales


If you, like me, have stubbornly flat eyebrows that need a little help to reach their fullest potential, then you should know there's only one brow wax I turn to for lasting definition and hold...
When it comes to lacklustre lashes, there's an array of problem-solving formulas out there, like the best mascaras for straight lashes, for instance, or the best volumising mascaras. For the brows, on the other hand, I find it's harder to pinpoint a very long-lasting product among all the gels, tints and waxes out there. In my experience, as someone with fairly full eyebrows (though they can look thin and flat if left to their own devices), I've only encountered formulas that either tint and offer little to no hold or only fan and define the hairs for a short time - before flaking away. That was until I stumbled upon a certain wax that promises to freeze my stubborn brows in place - and delivers.
Anastasia Beverly Hills Brow Freeze is touted as an iconic beauty buy and is a permanent fixture in my makeup bag - oh, and did I mention it's 25% off right now?
Right now you can score 25% off the full-size pot of Brow Freeze at Sephora, as part of the Cyber Monday sales.
Why Brow Freeze is the only product I trust with my brows
Topped with a rose-gold lid and housed in a handy and very portable pot, Anastasia Beverly Hills Brow Freeze wax deserves every bit of its social media fame. Well, as far as I'm concerned anyway - it has transformed both my relationship with my brows and the way in which I wear them.
RRP: £25m | This clear styling wax offers a long-wearing hold to wayward and stubborn brows without feeling stiff, crunchy or leaving a flaky residue. It works to amplify and style thin and thick brows alike, offering a feathered and lifted effect in seconds.
Before finding this little game-changer, I always wanted to achieve that feathered, fluffy brow look à la Brooke Shields. And while theoretically, I have a similar brow shape and fullness, I could never get them to stay looking quite as fanned out and bushy - no matter how much gel I brush through the hairs. Enter, Brow Freeze.
First of all, a little goes a long way - I've been using this wax for over two years and am only on my second pot. I just take a little dollop on a brow spoolie and brush it through, fanning out the hairs in the direction I like them to sit. I then press the hairs down with the stick of my brush, to achieve that laminated look.
Within seconds, my brows double in size and they stay that way, all day. I then either leave them at that or top them with my trusty Victoria Beckham FeatherFix, which is a tinted brow gel (I use the shade Light Brunette). The wax gives my brows a slight shine, which looks so much more natural than other straightforward clear gels I've used before - and doesn't leave any flakes on the skin.
Sign up for the woman&home newsletter
Sign up to our free daily email for the latest royal and entertainment news, interesting opinion, expert advice on styling and beauty trends, and no-nonsense guides to the health and wellness questions you want answered.
The hold is truly something. If I stick them down in the morning and top them with my brow tint, in the evening they're still just as feathered and fanned - even after I've accidentally rubbed them whilst pulling off a jumper and so on. In my experience, the formula doesn't dry completely and stays slightly tacky, which I actually like as it means I can brush them back into place on the rare occasion that they have been dishevelled - in that aforementioned jumper scenario, for instance. As discussed though, a little goes a long way and because I use such a small amount, that slight tackiness doesn't feel uncomfortable or heavy. Plus if you use a tint over the top (like I do) that will help the product to feel more dry and set.
If you have thick and somewhat unruly brows, I really recommend giving Brow Freeze a go and while a full-size pot is £25, it takes months to really make a dent into its waxy surface. Now, every brow product seems to pale in comparison to the heavy-duty setting power this supplies - I honestly doubt I'll ever find its superior.
How to apply Anastasia Beverly Hills Brow Freeze
Just as you just brush your best clear mascaras through your lashes, you simply need to apply this gel through your brows, coating the hairs and pushing them into the direction and shape you prefer.
Use a spoolie brush - like this one from Morphe at Look Fantastic - to comb the product through (remember you only need a little bit of wax). Then I recommend using the handle of your brush to press the hairs down against the skin, to achieve that shiny, laminated look. For added fullness and tint, apply a brow pencil or tinted gel over the top.

Naomi is a Digital Beauty Writer at woman&home, where she covers everything from makeup to skincare but specialises, particularly, in fragrance and nail trends. Through her work, Naomi shares her trend expertise and personal product recommendations. She is also a judge for woman&home's annual hair, skincare and beauty awards.
Previously, she worked as a Lifestyle News Writer for My Imperfect Life magazine, where she used her savvy for TikTok to bring readers the latest beauty buzzwords, fashion movements and must-have products.
Before that, Naomi split her time between both GoodTo and My Imperfect Life, whilst training for her Gold Standard diploma in Journalism with the NCTJ, for which she earned a Distinction. Interestingly though, Naomi actually has a background in design, having studied Illustration at Plymouth University but leapt into the media world in 2020, to pursue her passion for writing. Now, when she isn’t reporting on the best perfumes and latest beauty releases, you can find her drinking copious cups of coffee and probably online shopping...
-
If you like the butter yellow trend, you'll love the even brighter shade Eva Longoria's wearing
We all know butter yellow is huge news this year, and Eva's hot take on the trend is inspiring me
By Caroline Parr
-
How is Race Across the World filmed? Exploring how the BBC reality series is made
An incredible amount of planning and logistics goes into bringing the show to your TV screen
By Lucy Wigley
-
You can keep your cold, powdery pastels this spring - we're requesting lilac nails instead
Milky lavender hues are trending, but if you suit warmer nail colours, this pink-toned pastel could be right up your street
By Naomi Jamieson
-
The 'amazing' shampoo Sofia Vergara relies on to keep her strands in tip-top condition
Wave goodbye to damage and quickly fading colour, this lineup of shampoos is A-list approved
By Sennen Prickett
-
The secret to Elizabeth Hurley's luscious glossy locks is this deeply nourishing DIY hair mask
Spoiler: the trick involves combining an indulgent conditioner with a kitchen staple...
By Sennen Prickett
-
Michelle Williams' flicky bob is the perfect transitional look for growing out short hair
With a face-framing fringe, choppy layers and flicked-out ends, Michelle Williams' bob is the cool cut of the summer...
By Naomi Jamieson
-
Demi Moore’s chic bob transformation proves that a big hair change is an easy way to elevate your look
The actress' new look is all the inspiration we needed to book a trip to the salon
By Sennen Prickett
-
Want to embrace a berry-red lip? Helen Mirren has a clever trick to make it less intimidating
When in doubt, follow Helen Mirren's lead and opt for shine over a matte finish...
By Naomi Jamieson
-
We've found the two styling tools behind Cat Deeley's effortless television-ready curled hair
Unlocking a blow dry that's full of body and bounce, these results are set to give anyone hair envy
By Sennen Prickett
-
Budget to Blowout: The only three cleansing shampoos I rely on to keep my greasy hair at bay
These three deeply cleansing formulas do a stellar job at prolonging the time between each hair wash
By Sennen Prickett