Best beauty of 2021: Announcing our woman&home Beauty Awards winners!
The 100 best beauty products of the year, as selected by our panel of expert judges
![Best Beauty Awards logo](https://cdn.mos.cms.futurecdn.net/fnnMF75rF4aMz6C6FqA27L-1280-80.jpg)
The power of the best beauty products to make you look and feel 100% better is undoubtable.
From the best foundation that boosts your confidence or a new perfume that lifts your mood to a skincare routine that adds a glow to your skin. But with so many products on the market, how do you know what are the best ones to invest in, that really work and make a real difference?
That’s where we come in. Whether you want to invest in new skincare, try out some different make-up or invest in a high-tech beauty tool, our panel of beauty experts has tested each and every one of these winners to bring you 2021’s 100 best beauty products to help you look and feel like a better version of yourself.
With thanks to our judging panel
Best beauty of 2021: Announcing our woman&home Beauty Awards winners!
Why you can trust Woman & Home
Beauty classics
1. Bioderma Sensibio H2O Micellar Water
Specifications
'Gentle, doesn’t irritate the skin and removes make-up well.’
Jess Beech, deputy beauty editor
2. Tweezerman Classic Slant Tweezer
Specifications
‘I don’t pluck my eyebrows with any other tweezers. Sharp, accurate and easy to get one hair at a time. A must in any kit—they last forever.’
Sarah Cooper-White, beauty director
3. OPI Nail Lacquer in Big Apple Red
Specifications
‘I love OPI’s long-lasting formulas and wide brushes that coat your whole nail in one swipe. Everyone should have this classic shade in their stash.’
Sarah Cooper-White, beauty director
4. Pixi Glow Tonic
Specifications
'A winner for smoother, brighter skin. Plus, it’s gentle enough to use every day.’
Jess Beech, deputy beauty editor
5. PRAI Ageless Throat & Decolletage Creme
Specifications
‘This definitely left my neck and chest smoother.’
Sarah Cooper-White, beauty director
6. GHD Max Hair Straightener
Specifications
‘Great product, good wide plates and temperature control.’
Jennie Roberts, hair stylist
Beauty Innovation
7. Frances Prescott Tri-Balm
Specifications
‘A cleansing balm that you just roll onto your face. Genius! No mess, easy to use and left my skin smooth. Really like this!’
Sarah Cooper-White, beauty director
8. GHD Unplugged
Specifications
'Great size, styles the hair well and looks great. Nice and compact for handbag and travel.’
Jennie Roberts, hairstylist
9. Foreo Bear Facial Toning Device
Specifications
‘Used regularly, this noticeably firms and tones your face without the ouch factor that other devices can have. Plus, the cost per use makes it a savvy purchase compared with salon facials that do a similar job.’
Sarah Cooper-White, beauty director
10. Kristin Ess Rose Gold Temporary Tint
Specifications
‘Clever and easy to use—spray on wet hair, then rinse out and condition. Gives blondes a lovely classy shade of pink. A fun product for a temporary pick-me-up for your hair.’
Sarah Cooper-White, beauty director
11. Lashify Control Kit
Specifications
‘An extraordinary innovation in the world of false eyelashes. The Lashify system allows you to have natural, fluttery lashes that are delicate and so easy to apply yourself at home.’
Caroline Barnes, makeup artist
12. Dermalogica Smart Response Serum
Specifications
‘This serum uses clever technology that adapts to your skin’s needs to leave it plump and smooth.’
Sarah Cooper-White, beauty director
13. The Light Salon Boost LED Mask
Specifications
‘Use a few times a week to noticeably calm redness, boost collagen and leave skin looking rejuvenated. There’s nothing to do except lie back and relax when you use this device, which is perfect for a little bit of TLC!’
Sarah Cooper-White, beauty director
14. Floral Street Scentschool In A Box
Specifications
‘This online masterclass is a lovely way to discover your new signature scent. Great fun (I did it with my mum, over a glass of wine), and would make a nice gift.’
Sarah Cooper-White, beauty director
15. The Flat Lay Co. Open Flat Makeup Bag
Specifications
‘Such a simple idea, but so clever. Keep all your make-up in one place, but see it at a glance when you lay the bag flat on a surface. I really like that it’s easy to throw in the wash too.’
Sarah Cooper-White, beauty director
Best new launch
16. Innersense Detox Hair Mask
Specifications
‘For shiny, healthy hair, this is lovely. So gentle for a detox product and has a divine smell too.’
Jennie Roberts, hairstylist
17. Biolage ColorBalm Color Depositing Conditioner
Specifications
‘Lots of lovely shades to give a temporary change. Left my hair so shiny too.’
Sarah Cooper-White, beauty director
18. Esho Lip Care
Specifications
‘Everything your lips need, from lip expert Dr Esho. Who knew I needed serums for my lips? Lovely to apply—and thanks to powerful ingredients such as peptides and algae, my lips look better after use, no needles required.’
Sarah Cooper-White, beauty director
19. BioEffect EGF Power Cream
Specifications
‘Smoothed, plumped and left my skin looking fresh.’
Sarah Cooper-White, beauty director
20. Ultra Violette Queen Screen Lightweight Skinscreen SPF 50+
Specifications
‘This is lovely. Smells nice, applies well, and leaves skin looking glowy and dewy. It’s like using a beautiful skincare product, not a heavy SPF. A new fave discovery.’
Fiona McKim, senior beauty editor
21. Legology Peach-Lite Super Lift For The Derrière
Specifications
Launches 8th September
‘I am dubious about things that promise a smoother bum, as nothing can really shift cellulite, but this leaves skin genuinely feeling less lumpy. I’d use it before a holiday.’
Sarah Cooper-White, beauty director
22. NYK1 Brow Force Eyebrow Growth Serum
Specifications
‘If you over-plucked and your brows didn’t grow back, stick with this for six weeks, and brows will look thicker and less patchy.’
Sarah Cooper-White, beauty director
23. St Tropez Tan x Ashley Graham Limited Edition Ultimate Glow Kit
Specifications
‘The mousse blends easily and smells less biscuity than other tans. I didn’t get any streaks and the bronze glow lasted for a week before it started to fade. Love this kit.’
Stephanie Maylor, beauty editor
Bodycare
24. Grown Alchemist Anti-Bacterial Hand Cream
Specifications
‘I love the nourishing and anti-bac combo, the cool recyclable tube and the totally ungreasy texture.’
Fiona McKim, senior beauty editor
25. L’Occitane Youth Hand Cream
Specifications
‘Great texture, smell, ingredients and results. Love this. It feels like you’re healing your hands!’
Jennie Roberts, hairstylist
26. Cantu Skin Therapy Shea Butter Nourishing Body Cream
Specifications
'Smells delicious, is buttery-rich and nourishing, and a bargain to boot.’
Fiona McKim, senior beauty editor
27. Ameliorate Transforming Body Lotion
Specifications
‘Great for smoothing and refining bumpy, rough skin. Used regularly, it really works.’
Ruby Hammer, makeup artist
28. Neal’s Yard Remedies Wild Rose Body Polish
Specifications
‘Full of natural oils and crushed seeds (a nice mix of textures). Smells like an English garden.’
Fiona McKim, senior beauty editor
29. Dr Lipp BFF Balm
Specifications
‘Works wonders on dry lips, elbows and knees. A staple in my kit.‘
Emma North, beauty writer
30. Sanctuary Spa White Lily & Damask Rose Himalayan Salt Scrub
Specifications
‘Satisfyingly “scrubby” and left my skin feeling smooth and coated in a fine veil of almond oil. Very nice.‘
Stephanie Maylor, beauty editor
31. Flamingo Pomelo & Silver Razor
Specifications
‘Easy to control and a very smooth, non-irritating shave. I’d buy this.'
Stephanie Maylor, beauty editor
32. NEOM Organic London Real Luxury Magnesium Body Butter
Specifications
‘Instant luxury. Plus the lavender and jasmine feel utterly relaxing and calming on the soul.’
Caroline Barnes, makeup artist
33. The Solution Hyaluronic Acid Hydrating Body Lotion
Specifications
‘Smells light and fresh, soaks in effortlessly. A great everyday body lotion!’
Fiona McKim, senior beauty editor
34. This Works Stress Check CBD Body Cocoon
Specifications
‘The scent was immediately calming and it felt cooling on the skin, as well as soothing dry, itchy patches.’
Stephanie Maylor, beauty editor
35. Patchology Poshpeel Pedi Cure
Specifications
‘More luxurious than your average foot-peeling sock! The combined acids get to work quickly too—I was in shedding mode by day four.’
Stephanie Maylor, beauty editor
Fragrance
36. Floral Street x Van Gogh Museum Sunflower Pop Eau De Parfum
Specifications
‘I love the scent and its eco credentials.’
Sarah Cooper-White, beauty director
37. MILLER HARRIS RÊVERIE DE BERGAMOTE EAU DE PARFUM
Specifications
‘A fresh, woodsy scent.’
Sarah Cooper-White, beauty director
38. Rituals The Ritual of Sakura Scented Candle
Specifications
'A good price, chic packaging and a nice, soothing scent. Lovely.’
Sarah Cooper-White, beauty director
39. Aromatherapy Associates The Atomiser
Specifications
‘Easy to use, and you can charge it up and move it around without a flex–genius.’
Sarah Cooper-White, beauty director
Make-up
40. Chantecaille Just Skin Anti-Smog Tinted Moisturizer SPF15
Specifications
‘Evens out imperfections without being too heavy. Gives a great soft-focus effect.’
Sarah Cooper-White, beauty director
41. Erborian CC Crème
Specifications
‘This gives a subtle dose of colour to even out the skin, without masking it. Perfect for a fresh-faced glow!’
Sarah Cooper-White, beauty director
42. Ciaté Superfruit Burst Citrus AHA Primer
Specifications
‘Brightening and smoothing without being too greasy. Good for oily skin.’
Ruby Hammer, makeup artist
43. Studio 10 Age Repair Perfect Canvas SPF30 Foundation
Specifications
‘Great for mature skin. Love the blurring effect it has on skin, and the sun protection too.’
Ruby Hammer, makeup artist
44. The Ordinary Concealer
Specifications
‘Good range of shades. Covers eye circles and blemishes without being too thick and sitting in lines.’
Sarah Cooper-White, beauty director
45. PS...Pro Longwear Natural Luminous Serum Foundation
Specifications
‘A brilliant formula at an excellent price. Everything you’d want from a lightweight foundation.’
Caroline Barnes, makeup artist
46. Charlotte Tilbury Airbrush Bronzer
Specifications
‘The huge bronzer pan makes it easy to whisk a brush over, creating a soft tan. I love the matte texture and the chic packaging.’
Caroline Barnes, makeup artist
47. Sculpted by Aimee Connolly Cream Luxe Collection in Blush Peach Pop
Specifications
‘This has been my coral blush of choice this summer. I love the texture, packaging and color.’
Caroline Barnes, makeup artist
48. Pixi On-The-Glow Blush
Specifications
‘Easy to apply and blend. Gives a very sheer wash of colour and a nice effect on lips too.’
Sarah Cooper-White, beauty director
49. Trish McEvoy Liquid Face Color
Specifications
‘A beautiful sheer blush that will look seamless in natural light.’
Caroline Barnes, makeup artist
50. Suqqu Signature Color Eyes
Specifications
‘Beautifully curated, easy-to-blend palettes with great pigment pay-off. Suqqu makes eyeshadow simple.’
Caroline Barnes, makeup artist
51. Charlotte Tilbury Look Of Love Lipstick in K.I.S.S.I.N.G
Specifications
‘A classic formula, modern tones and glamorous packaging. Charlotte Tilbury is always a delight to use.’
Caroline Barnes, makeup artist
52. KIKO Milano Maxi Mod Mascara
Specifications
‘The small wand gets right into the lashes to curl and volumise—with no flaking or smudging. Impressive.’
Sarah Cooper-White, beauty director
53. CND Vinylux 2-in-1 Nail Polish in Negligee
Specifications
‘Great packaging, great colour and the top coat gives a long-lasting shine.’
Caroline Barnes, makeup artist
Skincare
54. Omorovicza Queen of Hungary Mist
Specifications
‘Just a few spritzes are all you need for a calming, spa-like vibe. The fine mist delicately sprays your skin, rather than soaking it.’
Caroline Barnes, makeup artist
55. Murad Vita-C Triple Exfoliating Facial
Specifications
My skin was smoother and more radiant after just one use. Friends commented on how fab it looked!’
Sarah Cooper-White, beauty director
56. Alpha-H Liquid Gold Midnight Reboot Serum
Specifications
'An interesting combination of glycolic acid and retinol to give skin a boost. I’d really recommend this to transform tired, dull skin overnight.’
Caroline Barne
57. Rhug Estate Replenishing Mask With Rhug Honey
Specifications
‘Restored the bounce and glow to my dull complexion. Combination-skin types will love the decongesting clay. Worth the splurge.‘
Emma North
58. Institut Esthederm Osmoclean Gentle Deep Pore Cleanser
Specifications
‘Adore! Nourishing and gentle on my skin, but really felt like I had deeply cleansed my pores, especially after wearing make-up and SPF all day.’
Emma North
59. Champneys Mini Mask Pamper Set
Specifications
‘A spa weekend in a box. The eye mask really smoothed my fine lines (and the serum smelled amazing), but the star of the show was the hand mask – what a relaxing treat.’
Steph Maylor
60. Liz Earle Cleanse & Polish Hot Cloth Cleanser
Specifications
‘The cleanser I always come back to. It blasts away make-up and never fails to make my skin look healthy, with no sign of tightness'
Stephanie Maylor
61. Faace Menopause Faace Mask
Specifications
‘Rehydrates skin without being too greasy, and feels so soothing. It’s fantastic for skin that’s playing up.’
Charley Williams-Howitt
62. Whind Oasis Fresh Dissolving Jelly Cleanser
Specifications
‘A real glow getter and a great lightweight cleanser for hot days. I’d recommend it to everyone!’
Emma North
63. Forever Smoothing Exfoliator
Specifications
‘A brilliant basic exfoliator. Gently buffs off dead cells to leave skin smooth and soft.’
Emma North
64. Palmer’s Coconut Oil Formula Coconut Monoï Luminous Hydration Facial Oil
Specifications
‘Lightweight, non greasy and left my skin glowing.’
Charley Williams-Howitt
65. Avant R.N.A Radical Firmness Anti-Ageing Serum
Specifications
‘Absorbs well and plumps lines. The science makes it worth the price.’
Emma North
66. Allies of Skin Promise Keeper Blemish Sleeping Facial
Specifications
‘The formula is lightweight and feels good on the skin. Zaps spots, but leaves skin hydrated, not dry, after use.’
Jess Beech
67. Allies of Skin 20% Vitamin C Brighten + Firm Serum
Specifications
‘Brings a glow to your skin without any irritation.’
Steph Maylor
68. Super Facialist Hexapeptide 9 Anti-Ageing Advanced Extra Firming Serum
Specifications
‘Punches well above its price bracket – a little goes a long way, and my skin immediately felt soft, silky and plumped.'
Steph Maylor
69. SkinCeuticals Silymarin CF
Specifications
‘An extremely effective product for anyone with oily skin who is struggling with breakouts and pimples. It reduces the oil in the skin, without drying it out.’
Caroline Barnes
70. Dr Nina Bal Face Sculpt Serum
Specifications
‘Give this a couple of weeks and it should soften and refine your skin texture.’
Alice Hart-Davis
71. J’tanicals Floral Collagen Magic CBD Face Oil
Specifications
‘For a dry, sensitive skin, this is just lovely. There’s a thoughtful blend of skin- supporting oils and it is mercifully fragrance free.‘
Alice Hart-Davis
72. Patchology Serve Chilled Rosé Sheet Mask
Specifications
‘I love a sheet mask and this one is amazing. My skin looked glowing and my fine lines were plumped.’
Steph Maylor
73. Kate Somerville KateCeuticals Total Repair Cream
Specifications
‘Smells lovely, feels light and leaves skin velvety and soft. Reduces the look of wrinkles, redness and dehydration.’
Ruby Hammer
74. Charlotte Tilbury Invisible UV Flawless Poreless Primer
Specifications
‘Perfect for dry skin or anyone lacking glow, this blurring SPF does so many great things - it primes, protects and gives skin a glamorous, rose-tinted gleam.’
Fiona McKim
75. BioEffect Hydrating Cream
Specifications
‘Top marks! A glossy, unfragranced hydrator with plant-derived epidermal growth factors to stimulate the skin without freaking it out.’
Fiona McKim
76. Cetaphil PRO Moisturising Night Cream
Specifications
‘Night creams don’t come much more straightforward than this. It’s inexpensive, it’s fragrance free and it has reliable, hydrating ingredients.’
Alice Hart-Davis
SPF + Tanning
77. Ultra Violette Extreme Screen Hydrating Body + Hand Skinscreen SPF 50+
Specifications
‘My skin felt protected and moisturised. My new fave.’
Steph Maylor
78. Skingredients Skin Shield SPF 50
Specifications
‘I loved this. High protection without being heavy, and a non-greasy finish. 10 out of 10.’
Ruby Hammer
79. Supergoop! Unseen Sunscreen SPF 30
Specifications
‘Leaves zero chalkiness. Easy to blend and sits well under make-up.’
Emma North
80. Gatineau Tan Accelerating Lotion Before/After Sun Care
Specifications
‘Hydrates skin and adds a subtle glow. Works brilliantly as an aftersun to maintain your colour on holiday.’
Caroline Barnes
81. Coco & Eve Sunny Honey Bali Bronzing Foam
Specifications
‘So hydrating, gives great colour and fades evenly all over. It also lasts a really long time.’
Emma North
82. Tan-Luxe Super Glow Night Repair
Specifications
‘The process was easy – start with the elixir then top with the oil. My skin looked sun-kissed by morning.’
Steph Maylor
83. Vita Liberata Heavenly Elixir
Specifications
‘A cappuccino scent, a buttery texture and a beautiful bronze colour that keeps getting better for three days, then fades evenly after about five.’
Fiona McKim
84. Tropic Skin Shade Tinted Facial Sun Cream SPF 50
Specifications
'Gives maximum protection while evening out blemishes.’
Sarah Cooper-White
85. SkinCeuticals Oil Shield UV Defense Sunscreen SPF 50
Specifications
‘Mattifying, won’t slide off.‘
Alice Hart-Davis
Supplements
86. Welleco The Super Elixir
Specifications
‘Over 40 natural ingredients help to boost hair, skin, nails, gut health and energy levels.’
Sarah Cooper-White
87. Hair Gain Hair Gummies
Specifications
‘These contain great ingredients to help hair growth over time.’
Jennie Roberts
Sustainable
88. Gloved Moisture-Replenish Hand Sanitiser
Specifications
‘These contain great ingredients to help hair growth over time.’
Charley Williams Howitt
89. REN Ready Steady Glow Daily AHA Tonic
Specifications
'‘This really does make skin glow. Skin looks fab even after just one use.’
Charley Wlliams Howitt
90. Percy & Reed All Lathered Up Cleansing Shampoo Bar
Specifications
‘Smells delicious, lathers well, and leaves hair feeling clean and soft.’
Sarah Cooper White
91. Lumene [LÄHDE] Nordic Hydra Oxygen Recovery 72H Hydra Gel Mask
Specifications
‘Feels lovely and cooling, and leaves skin intensely moisturised and glowy.’
Charley Williams Howitt
92. Face Gym Supreme Restructure Firming EGF Collagen Boosting Cream
Specifications
‘A vegan formula and refillable packaging for guilt-free luxury.’
Charley Williams Howitt
93. Caudalie
Specifications
‘Excellent products, and by the end of this year the brand will have planted over 8 million trees in eight countries.’
Charley Williams Howitt
94. Farmologie Range
Specifications
‘Lovely products with eco formulas and great prices.’
Charley Williams Howitt
Tools
95. Donna May London Makeup Brush Cleanser Kit
Specifications
‘If a product can get me to wash my brushes, it can get anyone to do it! Handy, speedy and quite fun, this fruity-scented cleanser is now a regular in my kit.’
Fiona McKim
96. Hollywood Brow Perfector
Specifications
‘Such a clever little tool–one that's just as useful for quickly and easily shifting facial fuzz on places like the upper lip, as well as for the brows.’
Fiona McKim
97. LanaiBLO Hairdryer
Specifications
‘LOVE! Feels good to hold, with impressive speed and temperature control.’
Jennie Roberts
Vegan
98. Nails Inc Plant Power Vegan Nail Polish
Specifications
‘Great colour and a long-lasting finish.’
Charley Williams Howitt
99. Kristin Ess Extra Gentle Shampoo
Specifications
‘Smells heavenly, looks cool and left my hair feeling soft and bouncy.’
Charley Williams Howitt
100. Rossano Ferretti Vivace Leave-In Conditioner
Specifications
‘Smells great and my hair seems thicker too.’
Charley Williams Howitt
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As woman&home's Beauty Channel Editor, Fiona Mckim loves to share her 15+ years of industry intel on womanandhome.com and Instagram (@fionamckim if you like hair experiments and cute shih-tzus). After interning at ELLE, Fiona joined woman&home as Assistant Beauty Editor in 2013 under industry legend Jo GB, who taught her to understand ingredients and take a cynical approach to marketing claims. She has since covered every corner of the industry, interviewing dermatologists and celebrities from Davina McCall to Dame Joan Collins, reporting backstage at London Fashion Week and judging the w&h Beauty Awards.
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