Founded in 2016, Beauty Pie has become the go-to beauty subscription service for those who want to take the fuss out of their makeup and skincare routines.
Specialising in high-end, simple products with fuss-free packaging, Beauty Pie is one of our favourite places to buy products that we trust will deliver. However, one of its biggest perks is the huge discounts offered to members of the service: members can often enjoy the newest cult buys from Beauty Pie at a third of the price that non-members will pay. Plus, you can also sign up for a 30-day Access Pass, which means you can experience the discounts that come with being a member - including up to 70% off the RRP - before you commit to a full-on subscription.
Not ready for a membership yet? Don't fret. Non-members can get £10 off the cost of their first purchase on the site, which really makes a difference when you’re shopping high-quality beauty, skincare or haircare formulated with the most effective ingredients. With the code WINTER10 at checkout, you can enjoy this discount across almost all Beauty Pie products, from the best foundation with SPF to long-lasting perfume or even a new autumn candle. Enjoy this discount, and lots of others at Beauty Pie, here.
With that in mind, here are the bestselling products we’ll be adding to our baskets with this offer…
What to shop at Beauty Pie
RRP: £120 non-member price / £19 member price | Designed to be used both morning and evening (if you wish), this vegan, hydrating cream protects the skin barrier and locks in moisture. If your skin goal centres around rich formulas which brighten and firm, this one's for you.
RRP: £90 non-member price / £22 member price | Hyaluronic acid has so many benefits for the skin, whether you suffer from dryness, sensitivity or acne. The hero ingredient often features in moisturisers and creams, but if you know you want a higher concentration in your skincare routine, this intense serum will create an instantly dewy look as well as contributing to brighter, healthier skin in the long run.
RRP: £50 non-member price / £22 member price | When shopping for the best cleansing balms, one of our priorities is always gentle formulas that will remove makeup without irritating the skin. With vitamin E, rosehip seed oil and cacao seed butter, the balm works to remove SPF, dirt and buildup at the end of the day.
RRP: £60 non-member price / £15 member price | With its focus on another popular hero ingredient, this 10% serum is ideal for people with acne, as it helps with redness and irritation while repairing and strengthening with skin's barrier. Use before or after moisturiser in the morning, and get ready for brighter skin.
RRP: £25 non-member price / £10 member price | We love the best tubing mascaras for their innovative technology that coats the lash in a unique 'tube' of product, which results in zero smudging and is easy to remove. This Beauty Pie mascara is a bestseller that manages to be cruelty-free, fragrance-free and clump-free.
RRP: £50 non-member price / £15 member price | We've used this lightweight SPF for a couple of months now, and can confirm that not only does it protect from all kinds of UV radiation, it doesn't leave a white cast or sit on top of the skin. It also acts as the perfect primer underneath makeup.
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This water-bottle-sized air purifier is the best I've tested - the Vitesy Eteria is remarkableThe Vitesy Eteria Air Purifier is no bigger than your water bottle and yet it goes into more depth and detail than models ten times the size and price. I'm sold.
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M&S's mini basket bag that looks so much like Loewe’s raffia crossbody is £400 cheaperNothing says summer like a straw basket bag - and this M&S designer lookalike is stunning
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18 long-lasting perfumes for women, with luxe and sophisticated notes that lingerOur beauty team has spritzed iconic Byredo blends to high-street favourites, to suss out which are truly the best long-lasting perfumes for women...
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The 6 best cordless straighteners to shop in 2025 for easy on-the-go stylingFrom compact and lightweight travel-friendly designs to high-tech models designed for healthy hair styling
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These perfume deals have huge savings of up to 63% off best-selling scentsExpand your luxury fragrance collection for less with these unmissable deals on best-selling perfumes from Jo Malone, CHANEL and Gucci
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The best body creams for dry skin that soften, soothe and de-scaleThese are our beauty editors' all-time best body creams for dry skin (and they've tried *everything*)
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We've spotted some impressive ghd deals in 2025 with discounts of up to 35% offFrom the Helios hair dryer to the Platinum+ straighteners, now is the perfect time to upgrade your luxe hair tools for less
