What to buy in The White Company sale – tips from their former fashion editor

The White Company is one of many brands that have launched Black Friday early. The brand isn't explicit in calling this their 'early White weekend'. However, as their former fashion editor, I know how to read what they're saying. 

Over the last few months, the brand has tightened up on their sales. The once continuously full sales tab has disappeared from the site, making it increasingly tricjy to find a good deal on their very best cotton sheets and plushest bath towels. Or at least, it would be tricky if you didn't have me to do it for you.

I've been through all the reduced items on The White Company's site, as well as other TWC stockists (Selfrige's is the best place to go for big discounts). I've found savings on their luxurious loungewear, comforting candles, and thick throws. Nobody does cosiness classier than The White Company. And you're about to bring some savviness to the table too.

The White Company sale: quick links

There are two ways we can do this, if you’re looking for something in particular use the links below to easily reach the section you’re after. If you want my insider insight, then read on and take a look at the stand-out pieces I’ve selected. If in doubt, do both.  

• Bedroom: enjoy discounts on quality throws, pillows, and bed linen
• Beauty & Fragrance: offers on best-selling skincare
• Clothing & Accessories: tank tops, dresses and skirts with up to half off
• Home accessories: save on everything from table mats to bed bases

My second piece of advice - The White Company sale is not just on their website. They have a vast department at Selfridges with some even bigger discounts if you know where to look. I’ve sprinkled these in below, it’s definitely worth checking out, because there are almost 150 products reduced over there and I'm sure the discounts are bigger. Also, Selfridge's is a great backup if you’ve seen something you like on the TWC site but it’s out of stock.  

Here's where to go if you want to shop The White Company Sale at Selfridges for yourself.

The White Company sale: our expert-selected top picks

The White Company sale: bedding

If there are two things The White Company are known for, it’s bedding and candles. There is an argument to say that The White Company made bedding white in the same way that Coca-Cola made Christmas red, that’s what I’m telling people anyway. Whilst their sheets aren't in the sale this time, there are some gorgeous quilts, throws and pillows that will make for the perfect bedding refresh.

I've given you the price for double beds where it's relevant.

Fringe Trim Recycled Cashmere Throw: was £365, now £273.75 at Selfridges (save £91.25)

If you see a saving on cashmere (especially at this time of year), snap it up and then get ready to snuggle up too. This light layer will keep you toasty warm on the sofa, or in bed. With nearly £100 off, I'm not surprised that there are only 4 in stock.

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Farlow Quilt: was £245, now £183.75 at The White Company (save £62)

You'll only have to invest in a quilt from The White Company once and you'll get to love it for a lifetime. Their Farlow range includes coordinating pillows and complementary bedding, and it's a best-seller. To save anything on one of these is a steal.

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Hayden Quilt and Cushion Collection: was £220, now £165 at The White Company (save £55)

The Hayden is an all-year-round best-seller from the brand and it's been around for decades. I know that because my parents bought one thirty years ago and it still looks as good as the ones on The White Company's website. I love the two-tone Mélange cotton front, soft cotton reverse, which offer softness with a little versatility to your bedroom.

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Super Soft Faux Fur Throw and Cushion Collection: was £170, now £127.50 at The White Company (save £42.50)

Buy this for your bedroom, your sofa, your lounge, your kitchen. Buy it to live in it, because you'll want to. I nabbed one of these last year and I swear it's responsible for doubling the time I spent on the sofa. You can pair it with matching tonal faux fur pillows, which happen to be reduced right now too.

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Duck Feather Cushion Pads: was £14, now £10.50 at The White Company (save £3.50)

I call these a practical luxury. Of course, in an ideal world, we would have duck feather cushions everywhere in the house, but it's not financially viable. Or, at least, it was. 25% can get you one cushion free, if you buy four. That's what I tell myself.

There are also recycled polyester cushion pads in the sale, if you want to save some more money.

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Curly Sheepskin Cushion: was £60, now £45 at The White Company (save £15)

I promise you will never cuddle up with a pillow as cosy as this. Crafted from high-quality sheepskin with a faux suede back, this adds texture and cosiness to beds, chairs, and sofas. I would buy a few, if I were you.

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The White Company sale: Fragrance & Beauty

My third piece of advice - a little known fact is that The White Company’s beauty products were created in collaboration with the skincare genius and founder of The Ordinary, Brandon Truaxe. In short, it’s seriously good stuff. Here are some suggestions to top up your supplies at home but equally they all make great gifts.  

Calm Fragrance Diffuser: was £30, now £28.50 at Selfridges (save £1.50)

Of three from TWC's Spa range, the 'Calm' oil oozes and diffuses tranquility across any room. I love the lavender, but if you want something a little more cleansing, their 'Spa' scent comes with gorgeously fresh eucalyptus (and it's reduced too).

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Spa Body Balm: was £30, now £20 at Selfridges (save £10)

Our skin gets the rough end of the deal in the winter. The changes in temperature and heating will leave it dry and cracked, which is why I always make sure to have something ultra-nourishing to hand. This luxury blend of passion flower, argan oil, vitamin E and cocoa butter smell and feel like a day spent at the spa. 

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Spa Restore Room and Body Mist: was £22, now £16.50 at Selfridges (save £5.50)

Setting yourself up for a calm, restorative day has to start (or at least include) something for your senses. This invigorating blend of neroli, eucalyptus, and geranium is naturally uplifting, whether it's on your clothes or in the room.

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Calm Wellness Gift Basket: was £68, now £51 at The White Company (save £1.50)

I'm always after Christmas presents around this time of year and the Calm Wellness Gift Basket hits the spot perfectly. This makes a gorgeous present for your loved ones (who doesn't want the gift of TLC) or you can split it to give mini trinkets to a few. 

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Autumn Mini Home Scenting Set: was £68, now £51 at The White Company (save £1.50)

I'm always after Christmas presents around this time of year and the Calm Wellness Gift Basket hits the spot perfectly. This makes a gorgeous present for your loved ones (who doesn't want the gift of TLC) or you can split it to give mini trinkets to a few. 

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Calm Duo: was £68, now £51 at The White Company (save £1.50)

I'm always after Christmas presents around this time of year and the Calm Wellness Gift Basket hits the spot perfectly. This makes a gorgeous present for your loved ones (who doesn't want the gift of TLC) or you can split it to give mini trinkets to a few. 

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The White Company sale: Clothing

The White Company Sale isn't big on clothing, but that doesn't mean there aren't some incredible deals to be had. They've said that the theme is partywear and, whilst there is a lot of sparkle and velvet, there is still plenty of staples that can go in your capsule collection too.

Cashmere Oversized Roll Neck Jumper: was £180, now £135 at The White Company (save £45)

Cashmere is expensive, so even though I love it, I never pay full price for it. Saving £40 on this gorgeous roll neck is a great example of a wardrobe staple that you could make a sensational saving on. Snap it up in both colours.

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Reversible Parka: was £230, now £172.50 at The White Company (save £52.50)

The White Company launched this last year and it was a sell-out success. On one side, you have your everyday coat, with a cosy fleece lining. On the other, you get a glamorous dose of faux fur, perfect for the evenings.It's expensive, but think of it as buying two coats.

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Cashmere Extended Shoulder Tee: was £98, now £73.50 at The White Company (save £24.50)

The beauty of cashmere is that you can buy a thin, drop-shoulder top like this and stay warm (without being weighed down). If you get super cold, like me, you can effortlessly layer a long-sleeved top under here. It's easy chic.

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Velvet Jersey Top: was £79, now £59.25 at The White Company (save £19.75)

We're coming into party season, which means that velvet has to make an appearance in your wardrobe. I love this shirt for its versatility. Pair it with jeans to elevate your casual clothes, or tuck it into a skirt for a nice evening out. There's also a velvet dress in the sale too, if that's more your thing.

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Sparkle Roll Neck Dress: was £110, now £82.50 at The White Company (save £27.50)

The White Company does sparkles really well and this dress is the prime example of it. Threaded with some subtle sparkly thread, you can shimmer in the light, but also get away with this as a nice dress in the daytime.

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HOFF City Runner Trainers: was £110, now £82.50 at The White Company (save £27.50)

I was at TWC when they moved over to HOFF trainers and they were an instant hit. We were all wearing them around the office and then, when they launched, they were a sell-out success. Grab a pair for smart-casual dressing.

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The White Company sale: candles

Whilst there aren't any of the brand's best-sellers in The White Company sale (Seychelles, I'm looking at you), there are still some lovely discounts to be had. Whether this is a gift for someone else, or a treat for yourself, these candles and diffusers will enhance the ambience of your home.

Calm Candle: was £22, now £16.50 at The White Company (save £5.50)

There are three candles in the 'Spa' range that The White Company makes. Calm is my favourite, because it blends the perfect balance of eucalyptus and neroli. Nothing is truer to its name.

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Spa Restore Candle: was £22, now £16.50 at The White Company (save £5.50)

Restore is also in the 'Spa' collection, with the addition of some uplifting peppermint and cleansing sage. It's a gorgeous candle, but the diffuser is also available for £28.50

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Autumn Ribbed Votive Candle: was £16, now £12 at The White Company (save £4)

Forget about the name, this candle is delicious. The warming, sweet notes of pear and apricot are fresh and cosy. Think crumble and ice cream and you've got this. The larger candle is also reduced by 25% to £28.50

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Autumn Diffuser: was £30, now £22.50 at The White Company (save £7.50)

If you have pets of little ones around the home, a diffuser could be a better choice for you than a candle. It's not an open flame, but you still get all the delicious, fruity notes in the air of your home.

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Winter Mini Pillar Candle | £12 at The White Company

This isn't in the sale, but I don't want you to miss out on The White Company's incredible candle. I actually buy a large one for my home every year, because the festive scent is so delicious (and super popular too). If you want your house to smell like Christmas, this is the candle for you.

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Glow LED Candle: was £15, now £11.25 at The White Company (save £3.75)

I'm a flameless candles convert. These safe-to-use, surprisingly realistic candles will flicker and glow, whether you have them in the bathroom, or on the floor. If you have pets or children, these will be a godsend.

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The White Company are known for making incredible candles and, as a result of that, they put a lot of work in behind the scenes to offer nice candle holders too. The image above is their £4.50 hammered glass tealight holder (which I recommend you get a few of). It's reduced in the sale alongside their glass pillar candle holders and tapered candlestands too. 

The White Company Sale: home

The White Company makes some astonishingly good home accessories, because this section is Chrissie's pet project. I love the ceramics and earthenware that the brand sells, especially now that they've expanded to include some other luxury brands in their repertoire. Le Creuset, for example, used to exclusively make white products for the brand. Since their launch this year, you can buy white Le Creuset from the brand itself too. The Le Creuset sale has some gems over there too.

Marley Earthenware Vase: was £28, now £21 at Selfridges (save £7)

I bought the bigger, wider Parham Vase for me and all my family members last year and it's been a smashing hit. Whilst that is in the sale too, I'm tempted by this slimmer style, because I think you can get away with a lot less.

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Arley Whitewashed Terracotta Jug: was £70, now £52.50 at Selfridges (save £17.50)

Vases and ceramicware are done particularly well at The White Company. If you're wondering why, it's because this is Chrissie's pet project and this terracotta jug, whilst new to the range, has her name written all over it.

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Larton Scalloped Marble Plate: was £45, now £33.75 at The White Company (save £11.25)

I actually had to bag this and checkout before I set this deal live, because it's such a steal. The marble looks (and feels) like it should cost ten times the price, but it doesn't. Use this in your tablescapes, or even in your lounge for trinkets. It'll be a hit.

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Astley Tall Bud Vase: was £8, now £6 at The White Company (save £2)

I love my vases at the moment and bud vases are my favourites. They're small and cute, but you can make some elegant mantle decorations in your bedroom or down the table by popping a stem or two in each bud vase. I always work in threes, but it's up to you.

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Witney Stone Bowl: was £85, now £63.75 at The White Company (save £21.25)

I am actually furious to see this in the sale because I bought it at full price just a few weeks ago. I don't have any regrets - it's garnered a lot of appreciation from guests, but you need to bag the savings for me. Hot tip: this makes a stunning fruit bowl.

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Finmere Lantern: was £35, now £26.25 at The White Company (save £8.75)

I know I covered candlesticks and candlestands further up the article, but this had to get a mention. The classic, clean lines will take you through the whole year, offering up some soft lighting in and outside of your home.

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Culver Midi Jar: was £45, now £33.75 at The White Company (save £11.25)

This is another Chrissie Classic. The gentle, organic hue and curved edges have class all over them. It looks a lot like a designer vase that I've had my eye on, except it's a tenth of the price.

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Farden Trinket Dishes: was £20, now £15 at The White Company (save £5)

You can't go wrong with some trinket dishes, whether that's on your dresser, in the bathroom, or in the entry hall. These simple, earthy shapes are perfect for storing all your bits and pieces, just with a little style sprinkled in too.

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When is The White Company clearance sale?

The White Company clearance sale happens at different locations, at different times each year. Last year, a two-day clearance sale was hosted at Sandown racecourse in June. And this year, a clearance sale was held for two days at the end of February at Newbury racecourse. 

These events are ticketed, and offer up to 70 percent off across home, bath, bed, furniture, Little White and more. 

How often does The White Company have a sale?

The White Company sale used to be continuous, but now they're turning the discounts off more and more regularly. I would expect a pre and post-season sale three to four times a year, which isn't very often. The next big one will be The White Weekend (starting 29th November), which is the brand's take on Black Friday.

If you sign up to their newsletter, you'll get notifications for when the sale is on as well as daily emails with some shopping inspiration and White Company news. Alternatively, check back here for the deals and discounts that I've found. I'm always scrolling through their sales.

When is the White Company Black Friday sale?

The White Company put their own spin on Black Friday and the Cyber Sales, calling it The White Weekend. The final Friday (29th) in November, right through to the Monday, the company offers deeper discounts on some of its best products, even the latest, most popular pieces. I’ve seen discounts as much as 70 percent, so if you shop carefully, you can bag a whole host of White Company pieces for the price of a couple at full retail price.

Last year we saw up to 60 percent off on bedroom essentials such as pillowcases, throws and bed linen, as well as clothing half price and up to 30 percent off luxurious beauty products, such as moisturising hand lotions. Christmas decorations and home scents were also reduced by 20 percent. 

If the weekend passes you by, never fear, as I mentioned earlier, The White Company is no stranger to sales. The Boxing Day sales are huge too, as are its end-of-season sales, so you’ll be able to bag a discount on your most coveted clothing or classic home accessory at some point in the year. 

Our top tips for shopping The White Company sale

After years of covering the 'White Weekend' deals, we at woman&home have pulled together a few expert tips for making the most of the discounts:

• Snap up your favorite deals ASAP: If you're keen on an item in the White Company sales, one of my biggest tips would be to take advantage of the prices as soon as you can. This is because, sometimes, items are only around for as long as stocks last - and given how popular The White Company is, products such as clothing can sell out incredibly quickly during discounts. So if you see a PJ set that you've wanted for ages or a homeware deal you can't resist, don't wait.
• Use it as a chance to buy some quality basics: The White Company are famed for their premium quality products, so the White Company sale is a fantastic chance to get some of their best, basic items for a fraction of the cost. Take their bedding, for example, which is made of premium fabrics - their best bedsheets are often made from Egyptian cotton or linen - and can therefore be expensive. The brand also sells lots of cashmere clothing, which can come with a high price tag. As such, the White Weekend sale is a chance to buy quality items that will last for years, for much less than their usual price.
• Check out the ongoing White Company sale as well as the 'White Weekend' and dedicated sales: As mentioned, the luxury brand often runs an end-of-season sale with even more money off in the background of their bigger sale events. For example, you can usually get (out of season) clothing for up to 70% off, which is a much bigger saving than their normal Cyber Weekend discounts, for example. Be warned though that not all of their categories of products are in this wider sale, and often these items are available in very limited sizes or colorways.

Does the White Company have an outlet shop?

The White Company has a reasonable-sized outlet at Bicester Village, which is about half homeware, candles, and fragrance; a quarter womenswear; and a quarter children’s wear. 

At this outlet, The White Company stocks its classics sheets and scents (including the sensational Seychelles collection) all for at least a 20 percent discount – I don’t think I’ve ever walked out without buying something. 

Other FAQs

How much does delivery cost with The White Company?

In the UK, standard delivery is free if you spend over £50. For orders under £50 delivery costs £3.50. If you need next-day delivery, it's £7.95, but you will also need to place your order before 7pm.

Is The White Company vegan and cruelty-free?

The White Company claims to be cruelty-free, stating on its website that none of the brand’s products are tested on animals, with no fur being used, "We do not test on animals and do not condone animal cruelty of any kind. We have banned the use of fur and rabbit. In addition, our bath and body products will all be vegan by the end of 2022."

However, this doesn’t mean The White Company is a vegan company. While all of the brand’s bath and body products have been vegan since the end of 2022, The White Company still uses responsibly sourced feather and down, which is not vegan, although the company does state that “all the leather, skins, down and feathers we use are by-products of the meat industry”.