Sales of this cult neck cream have more than doubled during lockdown

Welcome to woman&home’sonline shoppingguides, where we revealwhere to buythe most popular and top-rated products. This piece is about Boots’ amazing deal on PRAI's iconicneck cream but you may also be interested in our edits ofcomfortable non wired bras, thisL’Oreal offer on the cult serum that sells every minute, and the perfectMarks & Spencer jeans for post-lockdown life.

Sales of PRAI’s Ageless Throat & Décolletage Crème soared during lockdown.

With beauty and skincare lovers across the nation spending lots of lockdown time focussing on self-care and investing in great products, the sellout powerhouse cream was a huge hit among shoppers.

PRAI AGELESS Throat & Decolletage Crème

PRAI is Marks and Spencer’s best selling beauty brand and online sales of the line of skin treats skyrocketed by 200% during the lockdown months - and there’s a certain product to blame.

PRAI’s Ageless Throat & DécolletageCrèmecurrently sells every 60 seconds worldwide and has received stacks of rave reviews online – so it’s no wonder it’s the main culprit for a surge in lockdown sales.

The affordable anti aging elixir works on the notoriously loose throat and décolletage skin and is designed to unveil visibly firmer and youthful appearance.

SHOP NOW: PRAI AGELESS Throat & Decolletage Crème, £25, Boots

The potent blend of mulberry, saxifrage and grape seed extracts helps to reduce the appearance of age spots, restore elasticity to the skin and support collagen production.

Meanwhile, a combination of PRAI oil, shea butter and hyaluronic acid delivers moisture to the skin and leaves the chest and neck supple and glowing.

Swooning over the seriously impressive sounding product, one very satisfied customer wrote online, ‘I am 44 years old and noticed my neck lines increasing by the week!! I started using Prai about 8 months ago and now feel naked without it. It really has softened the creping and lines across my neck.’

‘Both my mum and I have been using this product for some time now and we love it! There is definite improvement in the neck and décolletage area for sure,’ applauded another.

Another praised it it for doing ‘exactly what it says on the tin’ while loads more shoppers have fawned over the cream’s light texture and its ability to create silky smooth skin.