The 27 Amazon Prime Day beauty deals that are actually worth adding to your basket

With unmissable savings on ghd, Olaplex and Color Wow, these are the beauty buys we're snapping up this Amazon Prime Day...

Collage of Amazon Prime Day Beauty Deals (L-R) Elizabeth Arden 8 Hour Cream, ghd Platinum+ Straighteners and Murad's Vita-C Glycolic Serum
(Image credit: Amazon)

It's officially Amazon Big Deal Day 2 and, if you haven't already, now's the perfect time to grab a steal on a luxe beauty buy or stock up on your go-to products for less - with discounts on ghd, Caudalie, Kérastase and more...

One of the biggest shopping occasions of the year, Amazon Prime Day boasts a stellar selection of savings on a variety of must-have products, including the best ghd straighteners, luxe Elemis deals and the all-important unsexy skincare staples. The two-day event has returned in the form of Amazon's Big Deal Days, Tuesday 8th and Wednesday 9th October. And we're being treated to an plethora of beauty bargains from the likes of St. Tropez, Olaplex, Elizabeth Arden and more.

With the bi-annual sale event in full swing, we've created the ultimate shopping guide to the sale's biggest discounts, unmissable buys and even a sneak peak into the beauty team's Amazon wish lists, so you begin your easy, breezing bargain-hunting spree...

Amazon Beauty Deals: The Quick Links

We understand more than anyone that scouting out a good deal can often require (what feels like) endless scrolling. So, we've put together our six top money-saving beauty picks from the Amazon Prime Day sale, from luxe hair tools to a hugely discounted cult classic fake tan...

This week's very best beauty deals

Amazon Prime Day is in full swing, and the e-tailer is already boasting great discounts on its vast beauty offering. So, we've scoured the site to find the very best deals for you to make the most of...

ghd Platinum+ Styler
Get 29% off now
ghd Platinum+ Styler: was £239 now £169.99 at Amazon UK

Get 29% off ghd's highly rated Platinum+ Styler, which comes equipped with its innovative ultra-zone™ technology that predicts your hair styling needs for a sleek and minimal damage finish.

L'Oréal Paris Revitalift Filler [+Hyaluronic Acid] Serum
Get 63% off now
L'Oréal Paris Revitalift Filler [+Hyaluronic Acid] Serum: was £31.99 now £11.99 at Amazon UK

Save a huge 63% on this top-rated hyaluronic acid serum from L'Oréal Paris that beauty fans (and many celebrities) love. Normally setting you back £32, this discounted serum makes a true bargain product that actually delivers on results. Providing deep, long-lasting moisture for hydrated, smooth and re-plumped skin.

ELEMIS Pro-Collagen Marine Cream SPF30
Get 20% off now
ELEMIS Pro-Collagen Marine Cream SPF30: was £95 now £75.95 at Amazon UK

Usually boasting a hefty price tag, Elemis' cult classic Pro-Collagen Marine Cream currently has a rare 20% off. This nourishing moisturiser works to hydrate and firm your complexion, whilst also offering SPF30 protection.

St.Tropez Self Tan Classic Bronzer Mousse Foam
Get 70% off now
St.Tropez Self Tan Classic Bronzer Mousse Foam: was £30.50 now £9.10 at Amazon UK

Save an impressive 70% on this cult classic self-tan mousse from St.Tropez. Its lightweight and quick-drying formula develops into a natural, golden glow in just a few hours - plus, it lasts up to 10 days!

Elizabeth Arden Eight Hour Cream
Get 52% off now
Elizabeth Arden Eight Hour Cream: was £29 now £13.79 at Amazon UK

You'll want to be quick to snap up this limited-time Elizabeth Arden deal with a 52% saving. Perfect for soothing chapped lips, shaping your eyebrows and smoothing your hands, this versatile moisturising cream is a must have.

OLAPLEX No.7 Bonding Oil
Get 25% off now
OLAPLEX No.7 Bonding Oil: was £28 now £20.90 at Amazon UK

Olaplex products can often require a splurge, thanks to their patented science-backed formulas, but this No.7 Bonding Oil now has an unmissable 25% off. This concentrated yet weightless formula is loved for its ability to boost shine, softness and colour vibrancy - whilst also protecting your strands from heated styling.

Prime Day beauty essentials deals

While Amazon Prime Day is the perfect time for snapping up a luxe buy for less, it's also great for stocking up some of your unglamorous yet incredibly handy everyday essentials - from micellar water to dry shampoo. These are the true bargains that you certainly don't want to miss...

Garnier SkinActive Micellar Cleansing Water
Garnier SkinActive Micellar Cleansing Water: was £9.99 now £6.49 at Amazon UK

The iconic Garnier Micellar Water is brilliant at removing makeup. Whilst this classic cleansing water is known for making a discounted appearance for Prime Day, it also currently has a 35% saving that's worth taking advantage of.

Batiste Dry Shampoo
Batiste Dry Shampoo: was £5.49 now £3.74 at Amazon UK

Almost everyone I know has a can of this essential stored away in their bathroom cabinet. Batiste's dry shampoo should be going straight in your basket this Amazon Big Deal Day - even more so as it has 32% off right now, which is practically a steal.

Dove Summer Revived Gradual Tan
Dove Summer Revived Gradual Tan: was £8.50 now £3.60 at Amazon UK

If you're in as much need of sunshine as us, you'll want this tanning lotion in your life. We love the natural, hydrating glow it gives without all the fuss of other fake tans. Now less than £4, it's a no-brainer post-summer buy.

Gillette Venus Pubic Hair and Skin Razor
Gillette Venus Pubic Hair and Skin Razor: was £10 now £7.50 at Amazon UK

We always use Prime Day to stock up on the things that we hate spending money on usually, and a razor is one of those things. Hosting an array of good reviews and averaging 4.2 stars out of 5, Gilette's Venus Public Hair and Skin Razor is making its way into our basket - plus, it now has 27% off!

Maybelline Tattoo Brow Peel Off Eyebrow Gel Tint
Maybelline Tattoo Brow Peel Off Eyebrow Gel Tint: was £9.19 now £8.20 at Amazon UK

Wake up with effortlessly flawless brows thanks to Maybelline's Tattoo Brow Peel Off Tint. Perfect for filling in sparse areas, this easy at-home tint is a necessity in our low maintenance beauty routine and will definitely be making its way into our baskets this Prime Day. What's more, it currently has 11% off.

Prime Day makeup deals

Restock your makeup bag with some must-have discounts on trusted cult classic products, from L'Oréal's fan-favourite Telescopic Lift Mascara to Urban Decay's iconic All-Nighter Setting Spray...

Urban Decay All Nighter Makeup Setting Spray
Urban Decay All Nighter Makeup Setting Spray: was £28.50 now £16.74 at Amazon UK

Not only is this setting spray from Urban Decay one of the originals on the market, it is also one of the best. Ideal for all skin types, it will keep any face of makeup in place all day long – a must in the warmer months. You can now grab a bottle for less than £17 in the Amazon Prime Day sale.

L'Oréal Paris Telescopic Lift Mascara
L'Oréal Paris Telescopic Lift Mascara: was £12.99 now £7.25 at Amazon UK

This viral drugstore mascara is a cult classic for a reason. It's lengthening and curling without being clumpy or smudging. This Prime Day you can grab a tube for 44% less than its typical retail price.

Real Techniques  Miracle Complexion Makeup Sponges
Real Techniques Miracle Complexion Makeup Sponges: was £11.50 now £7.49 at Amazon UK

One thing is for certain, frequently changing your makeup sponge is a must, so we're stocking up on this duo pack this Prime Day, while is has 35% off.

e.l.f Power Grip Primer
e.l.f Power Grip Primer: was £10 now £9.39 at Amazon UK

Loved for its gripping, smoothing and moisturising abilities, e.l.f's Power Grip Primer is a must-have in your beauty bag if you struggle to keep your makeup in place all day.

Prime Day skincare deals

Arriving just in time for the change of seasons, why not treat your skin to some extra TLC with hydrating skincare staples from the likes of Elemis, Elizabeth Arden and CeraVe?

COSRX Advanced Snail 96 Mucin Power Essence
COSRX Advanced Snail 96 Mucin Power Essence: was £23.99 now £10.40 at Amazon UK

Loved by celebs for its anti-ageing benefits, this essence is packed with smart ingredients to improve skin's elasticity and deeply moisturise – and it's currently at one of the lowest prices we've ever seen - now just £10.40!

CeraVe Hydrating Cleanser for Normal to Dry Skin
CeraVe Hydrating Cleanser for Normal to Dry Skin: was £18.50 now £12.25 at Amazon UK

This hydration-boosting cleanser is an absolute bargain at the best of times, but even more so with an excellent Prime Day discount of 34% off. It contains three essential ceramides, which are the key to protecting your skin's natural barrier and locking in 24 hour moisture.

Murad Environmental Shield VITA-C Glycolic Brightening Serum
Murad Environmental Shield VITA-C Glycolic Brightening Serum: was £82 now £57.88 at Amazon UK

Murad's products come with hefty price tags, thanks to its quality formulas, which makes Prime Day the perfect opportunity to shop their best-sellers for less - just like this glycolic serum which has 29% off. This brightening serum comes equipped with vitamin C and glycolic serum to help improve hyperpigmentation and even skin tone for vibrant, healthier-looking skin.

Caudalie Resveratrol-Lift Night Cream
Caudalie Resveratrol-Lift Night Cream: was £49 now £39.20 at Amazon UK

Save 20% on Caudalie's active-rich night cream which works its magic, firming, nourishing and smoothing skin as you sleep. Formulated with its clever Resveratrol technology, this night cream not only boosts moisture, but plumps and enhances the appearance of elasticity in the complexion for a radiant finish.

Prime Day haircare deals

Prime Day is one of the best opportunities for snapping up premium haircare without paying their hefty price tags, with unmissable deals on some of our team's favourite brands, including Olaplex and Kerastase. Plus, our Digital Beauty Writer's affordable shampoo buy has been reduced even further...

OLAPLEX No.3 Hair Perfector
OLAPLEX No.3 Hair Perfector: was £28 now £19.95 at Amazon UK

Any chance to score an Olaplex treatment for less is not to be missed, especially if you use the cult classic products regularly in your routine. Loved for their results-driven formulas, this is one brand that we're hoping to see the annual sale event - even more so, as it currently already has 29% off.

Aveeno Apple Cider Vinegar Shampoo
Aveeno Apple Cider Vinegar Shampoo: was £7.99 now £5.05 at Amazon UK

Say goodbye to greasy hair with this clarifying editor-recommended Aveeno Apple Cider Vinegar Shampoo. Designed to deeply cleanse your locks and relieve an itchy scalp, all without stripping your hair of its moisture, you can be sure of salon-quality results with one wash. It's currently sporting a notable 37% discount, so naturally we're snapping it up.

Kérastase Elixir Ultime Hair Oil
Kérastase Elixir Ultime Hair Oil: was £58 now £35.33 at Amazon UK

This highly-reviewed hair oil is designed to strengthen and protect your hair, while keeping frizz at bay. Use after washing your hair, as a leave-in treatment or before styling for added shine. Oh, and did we mention, it now has an unmissable 39% off!

Color Wow Extra Strength Dream Coat Spray
Color Wow Extra Strength Dream Coat Spray : was £32 now £24 at Amazon UK

Enjoy a healthy 25% discount off Color Wow's viral Dream Coat Spray, which now arrives in this extra strength version. Spritz onto damp locks before blow drying to reveal a moisture-resistant, high-gloss finish. This spritz will have you waving goodbye to unwanted frizz and welcoming in sleek, glass-like strands.

Prime Day hair tool deals

Making home to some of the best hair straighteners and ghd's highly sought-after hair dryer, make some serious savings on some of the top hair tools currently available on the market from top-rated brands...

ghd Helios Hair Dryer
ghd Helios Hair Dryer: was £179 now £129.99 at Amazon UK

We've rated this dryer one of the best in the business for years – and hundreds of shoppers agree in their reviews. It's got three levels of heat and speed for great control and, considering its power, it's surprisingly compact. This tool might just be at the very top of our Prime Day wish list.

Remington Shine Therapy Advanced Ceramic Hair Straighteners
Remington Shine Therapy Advanced Ceramic Hair Straighteners: was £79.99 now £26.53 at Amazon UK

Aside from Prime Day, you'll rarely see a pair of hair straighteners at a low price, especially not a quality model like this. As well as smooth ceramic plates, Remington's stylers have nine heat settings and are infused with Argan oil to add shine and nourish strands. It's currently boasting a huge £53 saving, so add it to your basket to avoid missing out.

Revlon One-Step Volumiser
Revlon One-Step Volumiser: was £59.99 now £48.99 at Amazon UK

Say hello to one of the easiest ever bouncy blow-dry tools. In our review, our tester Annie rated it for its reasonable price and speedy blow-drying skills. It's already been marked down by 18%, so now is the perfect time to invest.

Revlon One-Step Volumiser Plus
Revlon One-Step Volumiser Plus: was £69.99 now £40.99 at Amazon UK

The "Plus" version of Revlon's famous hair dryer brush has upgraded features including a detachable head (different attachments are available for customisable styling). There's a huge 41% prime day saving to be had right now.

When is the next Amazon Prime Day

Amazon Prime Day first took place in 2015 as an annual two-day sale in mid-July; however, in 2022 they introduced a second Prime Day sale in October. This year, Amazon's Big Deal Days are here for Tuesday 8th and Wednesday 9th October, so be sure to log on during this time in order to snap up the best deals.

How to find the best beauty deals

Millie Fender Author Image
Millie Fender

Our Head of Ecommerce Millie has been a shopping writer for nearly five years. She's tried hair tools from leading brands including Shark and Dyson and is always on the hunt for the best products to treat her curly hair.

Let's be honest, seeing that red percentage discount is enough to sway most of us but when it comes to sales events, sometimes its not always about how much money you're saving and instead about the quality of the product you’re investing in. Whether you're saving £5 or £50, every penny counts - especially once you’ve popped all your regular essentials into your basket, the savings are sure to add up. As for making the most of deals, it's wise to add up how much your go-to beauty products usually set you back to see whether you’re actually bagging yourself a good deal, before you hit purchase.

While beauty sales only happen on the rare occasion, when they do you can expect to see some significant savings. That said, if you've eyed up a decent discount, don't spend too long toying with they idea as they disappear quickly. For any savvy shoppers that are after some beauty bargains, be sure to bookmark this guide as we'll be keeping you updated with the very best deals on offer...

How we choose the top beauty deals

Over the years, the woman&home team has collectively tested and reviewed thousands of beauty products, from hair tools and makeup to skincare and viral buys, in order to find out which products are right for which customers.

With an abundance of testing experience behind us, we’re here to tell you which beauty deals are actually worth parting ways with your money for. Keeping a firm eye on the market all year round, we’ve got a pretty good idea of which products are most likely to be on sale, as well as spotting the crème de la crème of deals for you to snap up.

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Millie Fender
Head of Ecommerce

Millie Fender is Head of Ecommerce at Woman&Home, and was formerly Head of Reviews across a number of Future Plc's leading Homes titles such as Ideal Home and Homes&Gardens. As our head of all things shopping, Millie is committed to giving readers honest, expert advice when it comes to spending their hard-earned cash.

Millie has always had a personal interest in fashion and beauty and has (almost) ditched the straighteners since learning how to look after her curly hair. In her free time, she loves to knit and bake, and has a 200-strong bucket list of London restaurants she's desperate to try out. 

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