M&S x PRAI menopause skincare line is changing the conversation around hormonal aging. You could even go so far as to say that it's starting a conversation about menopausal skin, a subject that remains shrouded in mystery.
It's known that menopause brings with it incremental changes to your skin that even the best moisturizers for dry skin struggle to soothe away. As estrogen levels plummet, skin becomes dry, slack, thin and even more sensitized.
In fact, research conducted by M&S found 77% of their customers noticed their skin had changed as a result of hormones, with collagen loss, wrinkles, dullness and hot flushes now their main concerns. A further 74% believed their skincare needed to adapt to address these concerns
Most women, however, in the absence of a product line specifically designed to treat these symptoms, simply continue using their regular skincare even though it's no longer delivering results.
But that's all set to change with the launch of M&S x PRAI Beauty's MenoGlow, a range designed specifically for those going through perimenopause and menopause.
The five-piece collection is powered by what M&S has dubbed the 'M complex' - that is, a blend of cloudberry seed oil, Centella Asiatica and Syn-Coll - which sits alongside other active ingredients known to hydrate the skin, boost collagen production and take down redness caused by hot flushes.
Speaking about the range in a release, M&S' own-brand beauty buyer, Rebecca Overton, said, "We’re really proud to be launching MenoGlow in collaboration with PRAI Beauty – this is the first time that we have joined forces with another brand to develop a new beauty range, and we’re thrilled to be able to offer a curated line up of targeted skincare solutions that addresses the specific changes that women often see in their skin during this time, while also encouraging a wider conversation around menopause and the impact it can have on women’s wellbeing."
The hero product in the collection is undoubtedly the refreshing Hot Flush Cool Fix Serum, but it also includes moisturizers for day and night – the Collagen Boosting Cremegel Moisturiser and the Super Hydrating Sleep Creme – as well as an overnight Ultra Rejuvenating Sleep Mask and a Gentle Rebalancing Cleanser, with prices starting at just £20.
Perimenopausal and menopausal skin can be prone to both breakouts and severe dehydration. Used with the cleansing mitt, this luxurious whipped-cream cleanser helps to cleanse, soothe, balance and moisturise temperamental midlife skin.
Alongside the 'M complex' you'll find aloe vera to help skin replenish its own moisture, all wrapped up in a cool gel texture.
Overnight moisture loss is a key challenge of perimenopause and menopause, exacerbated by night sweats. This rich night cream infuses skin with moisture from hyaluronic acid, without blocking pores.
Consider this an intense overnight treatment for parched skin bursting with 6 superstar moisturisers, including Hyaluronic Acid and ceramides.
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