Jennifer Aniston famously adds collagen powder to her coffee in the mornings – and you can now shop her go-to brand Vital Proteins in the UK at Boots and Cult Beauty.
It's clear that this ingredient is having a major moment, whether taken orally or in the best moisturisers for dry skin. Ahead of the launch of Boots' new collagen skincare line, the retailer reported that online searches for collagen skincare were up by 1570%. Meanwhile products from Olay's new collagen skincare line are selling once every minute, and retailers can barely keep them in stock.
Back in November last year, Jennifer Aniston announced her new role as Chief Creative Officer of Vital Proteins. "I’m so excited to (finally) announce that I’m joining @vitalproteins as the Chief Creative Officer," she wrote on Instagram. "Years ago I started using Vital Proteins regularly... so when the opportunity presented itself to be a part of the brand in a bigger way, I jumped on it.
"I’ve always been an advocate for finding wellness from the inside out - and I’m so happy to share the importance of collagen."
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"I have had a passion for health and wellness for years. I know that this topic can be overwhelming so through this campaign, I want to show simple ways to incorporate collagen into your daily life," Aniston has previously said of the partnership. "For me, it's adding it to my morning coffee and replenishing after a workout, but there is truly an option for everyone."
Shop Jennifer Aniston's Collagen Powder
Will you be taking a leaf out of Jen An's book and adding collagen to your morning coffee, too?
If it gets us that signature glow...
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